Episodes

  • Much Ado About Marketing Funnels

    Much Ado About Marketing Funnels
    Oct 21 2024
    What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and...
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    28 mins
  • Marketing Attribution is F@#*ed!

    Marketing Attribution is F@#*ed!
    Oct 1 2024
    Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point,...
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    42 mins
  • Do you know your marketing influencers?

    Do you know your marketing influencers?
    Sep 23 2024
    How well do you know your marketing influencers? Can you tell Gary Vee quotes from Simon Sinek? These are exactly the question Sam asked Dean in this entertaining episode of the Brandwidth® podcast. Dean takes on a quiz featuring quotes from the biggest names in the biz: Gary Vee, Rory Sutherland, Mark Ritson, Byron Sharp,...
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    25 mins
  • How to change anyone’s mind

    How to change anyone’s mind
    Sep 16 2024
    Struggling to win over customers or clients? What if the key to changing minds isn’t about saying more—but doing less? If you’re a business owner, understanding the art of persuasion can make all the difference. But here’s the twist—it’s not always about giving more information. Sometimes, the secret lies in removing the roadblocks holding people...
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    41 mins
  • The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)

    The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)
    Sep 9 2024
    We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B? In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs...
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    23 mins
  • Creating Demand

    Creating Demand
    Sep 2 2024
    Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled down on their marketing budget when others were cutting back. But how can small businesses with limited budgets thrive during a recession? In this episode of...
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    25 mins
  • Instabrands

    Instabrands
    Aug 26 2024
    Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?...
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    51 mins
  • If You Go Woke, Will You Really Go Broke?

    If You Go Woke, Will You Really Go Broke?
    Aug 19 2024
    Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight the potential for significant financial loss when things go wrong. How, then, can brands support social causes without risking significant backlash and revenue loss and should...
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    43 mins