• If You Go Woke, Will You Really Go Broke?

  • Aug 19 2024
  • Length: 43 mins
  • Podcast

If You Go Woke, Will You Really Go Broke?

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  • Summary

  • Purpose-Driven or Perilous? Brands are increasingly under pressure to take a stand on social issues, known as purpose-driven branding. But high-profile cases like Bud Light, Target, and Gillette highlight the potential for significant financial loss when things go wrong. How, then, can brands support social causes without risking significant backlash and revenue loss and should...
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