• The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)

  • Sep 9 2024
  • Length: 23 mins
  • Podcast

The 60:40 Rule, but this time it’s for B2B (And it’s not 60:40)

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  • Summary

  • We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B? In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs...
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