• Marketing Attribution is F@#*ed!

  • Oct 1 2024
  • Length: 42 mins
  • Podcast

Marketing Attribution is F@#*ed!

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  • Summary

  • Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point,...
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