As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.

• Personal Reflections on Life Changes
• Concept of how brand development = personal development
• Elements of a strong personal brand
• Practical steps to identify and communicate personal brand

• Ep. 59 | Why I Believe Brand Development = Personal Development

• Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

• The Rebrand Experience
• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.

• Importance of Having a Brand
• When to Invest in Professional Branding
• Example of Optimal Timing
• When DIY Branding is Suitable
• How to DIY Your Brand Successfully

• Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand

• Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

• Brand in a Day
• The Rebrand Experience
• Brand + Website Design
• Personal Brand Mastery
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.

• The excitement and significance of rebranding
• Choice between a soft rebrand and a significant, noticeable rebrand
• Google's example of rebranding for strategic purposes despite initial resistance
• Differences between large and small business rebranding timelines
• Treating rebrand announcement as a significant event
• My 5-Day announcement schedule

• Ep. 57 | How to Announce Your New Brand Strategically

• Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.

• Elements contributing to Texas’s strong identity
• Importance of taglines
• Execution of branding principles
• Identity associated with Dr Pepper

• Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

Why I Love the Dr Pepper Brand

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design

• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey.

We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel like they are alone, and potentially bring awareness to life with cancer.

• Ep. 53 | A Personal Update from Abby & Rebecca

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.

In this episode, we'll cover the fundamental reasons you need a solid website and delve into strategic ways to make it an integral, functioning part of your marketing ecosystem.

• setting objectives for each page
• ensuring a cohesive customer journey
• creating a standout, immersive online experience
• importance of a unique experience versus social media

• Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!
  
  

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she uncovers the five telltale signs that signal a need for rebranding, from personal dissatisfaction with your current brand to significant changes in your business or ambitions. She emphasizes the profound impact that a thoughtful, professionally crafted brand can have not only on company perception but directly on your revenue and client engagement. So, whether you're looking to attract higher caliber clients, reflect big changes in your service offerings, or establish a brand that truly embodies your business ethos, this episode will guide you through recognizing when it's time for change and how to approach rebranding to achieve optimal success.

• Importance of consistency, vision, messaging, and design in branding
• The link between professional branding and attracting high-quality clients
• The role of branding in conveying transformative ideas and values
• Studies showcasing the importance of attractive logos and brand consistency

• Ep. 54 | 5 Signs It's Time to Rebrand Your Business

• The Rebrand Experience
• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after introducing her new branding and rates, to launching an ebook that guides parents through the special education maze. Courtney embodies the spirit of determined and compassionate entrepreneurship. Join us as she unfolds the story of her brand’s evolution, driven by personal challenges and a commitment to fill the gaps in a system in dire need of reform.

• Courtney's motivation stemming from personal experiences with her daughter
• The initial lack of cohesive branding and professional website design
• The importance of having a clear marketing strategy to accompany business promotion
• Insights into taking strategic risks and investing in business growth

• Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

• Instagram - @courtneyburnettadvocate
• Website - courtneyburnett.com

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast