Aesthetically Speaking

By: Rebecca Peterson & Abby Pace
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  • Summary

  • Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
    © 2024 Rebecca Peterson 2023
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Episodes
  • 59. Why I Believe Brand Development = Personal Development

    59. Why I Believe Brand Development = Personal Development
    Jun 25 2024

    As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.

    Key takeaways from this episode:
    • Personal Reflections on Life Changes
    • Concept of how brand development = personal development
    • Elements of a strong personal brand
    • Practical steps to identify and communicate personal brand

    Visit the show notes for this episode:
    • Ep. 59 | Why I Believe Brand Development = Personal Development

    Episodes Mentioned:
    • Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

    Work with Rebecca:
    • The Rebrand Experience
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!

    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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    17 mins
  • 58. When You SHOULD (and Shouldn't) DIY Your Brand

    58. When You SHOULD (and Shouldn't) DIY Your Brand
    Jun 18 2024

    Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.

    Key takeaways from this episode:
    • Importance of Having a Brand
    • When to Invest in Professional Branding
    • Example of Optimal Timing
    • When DIY Branding is Suitable
    • How to DIY Your Brand Successfully

    Visit the show notes for this episode:
    • Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand

    Episode Mentioned:
    • Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

    Work with Rebecca:
    • Brand in a Day
    • The Rebrand Experience
    • Brand + Website Design
    • Personal Brand Mastery
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!



    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
    Show More Show Less
    21 mins
  • 57. How to Announce Your New Brand Strategically

    57. How to Announce Your New Brand Strategically
    Jun 11 2024

    You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.

    Key takeaways from this episode:
    • The excitement and significance of rebranding
    • Choice between a soft rebrand and a significant, noticeable rebrand
    • Google's example of rebranding for strategic purposes despite initial resistance
    • Differences between large and small business rebranding timelines
    • Treating rebrand announcement as a significant event
    • My 5-Day announcement schedule

    Visit the show notes for this episode:
    • Ep. 57 | How to Announce Your New Brand Strategically

    Previous Episodes Mentioned:
    • Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!



    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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    20 mins

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