Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.

• Importance of Having a Brand
• When to Invest in Professional Branding
• Example of Optimal Timing
• When DIY Branding is Suitable
• How to DIY Your Brand Successfully

• Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand

• Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

• Brand in a Day
• The Rebrand Experience
• Brand + Website Design
• Personal Brand Mastery
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies
• Take my Brand Personality Quiz!

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast