• 56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

  • Jun 4 2024
  • Length: 25 mins
  • Podcast

56. The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

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  • Summary

  • Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.

    Key takeaways from this episode:
    • Elements contributing to Texas’s strong identity
    • Importance of taglines
    • Execution of branding principles
    • Identity associated with Dr Pepper

    Visit the show notes for this episode:
    • Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common

    Why I Love the Dr Pepper Brand

    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!



    Connect with Rebecca:
    • Follow on Instagram @rebeccapetersonstudio
    • Website - rebeccapetersonstudio.com
    • Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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