Simplified English

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.

ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent—but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

In a classic work that has only become more and more relevant, Jonathan Edwards delivers a masterful summation of what it means to be a true Christian. Learn how to distinguish the words of the Holy Spirit from the whisperings of the flesh as Edwards dissects the tendencies of the false Christian and lays bare the characteristics of a true regeneration in Christ.

Empower yourself to boost metabolism, manage weight, and achieve hormone harmony with this stress-free guide to Intermittent Fasting, tailored exclusively for women over 50. Are you frustrated by weight gain and low energy? Overwhelmed by complicated diets that offer little? You're not alone. Many women over 50 face health challenges often ignored by mainstream wellness. But it doesn’t have to be this way.

If you are stuck in someone's control or don't want to be, you must know this favorite mind game of great manipulators. It is so powerful that most people won't be able to detect it even for many years of being enslaved. Why? Gaslighting is a very common method of manipulation that when intentionally or even unintentionally used, you'll be so influenced emotionally that you cannot think for yourself or for your own good. Sound nasty? It is. But you'll never know when you're participating as the inflictor or the prey until you explore this book.

Sobriety Simplified explores the biological machinations of alcoholism. Where in the brain does addiction take root, and what does that look like? We’ll explore the emotional midbrain: What happens there? We’ll explore the psychological aspects of alcohol abuse and how to treat our physical and emotional concerns. As with everything organic, Biology plays a role in how and why we behave the way we do. In most cases, we act in response to our environmental cues. we’ll explore what those cues might look like and how to handle them.

Featuring all sorts of theoretical and practical gems, Options Trading Simplified: Beginner’s Guide to Make Money Trading Options in 7 Days or Less! explains why it is important to have a risk limiting strategy that protects your capital while optimizing your profit potential. This safety first, step-by-step approach is ideal for beginners and intermediary level traders who want to make money in options trading without losing their nest egg! This book requires no previous knowledge or experience in options or financial trading.

This unique edition of the timeless epic is designed to be accessible for listeners without any prior experience of Hinduism. Not simply a translation of the original, Viljoen has simplified and restated the Gita’s complex ideas, so that a first-time listener can fully appreciate the scope and beauty of this magnificent Indian classic. Written in concise, modern language, the retelling vividly captures the power and depth of the original work.

What value does managed security bring when there’s no way to promise ROI? How do you convince small business owners to part with their hard-earned revenue when they don’t feel vulnerable to a cyberattack? What is the best way to mitigate your clients’ risk without feeling dishonest or using slimy sales tactics? And could someone please demystify sales and make it easy? This book is the answer to all those questions and more. Forged in the steel of real-world MSP successes and failures, you’ll learn how to sell cybersecurity, simply and easily—even for the techiest tech in the industry.

Exploring ADHD often comes with concerns of labeling our children, yet understanding it can celebrate their uniqueness. With about 6 million children diagnosed according to the Centers for Disease Control and Prevention, and possibly millions more undiagnosed, the spectrum of ADHD symptoms is broad, affecting family dynamics, academic success, and everyday challenges both for the children and their parents trying to navigate this complex condition.

JavaScript is among the most widely used computer programming languages in the world. It has been in the computer programming field for well over 40 years, and it is known as a high level language due to the competence it has established in the programming field. JavaScript is used by various software companies in the world, so much so that many computer operations will not work without it. So, it’s a great idea to try using it, too.

TOGAF® Simplified: A Complete Guide to TOGAF 9.2 Certification provides an easier-to-understand path to introduce students to the core concepts of Enterprise Architecture and helpful study tools, including a glossary of key definitions, memorization devices, and comprehensive study guide. For those pursuing a career in Enterprise Architecture, this book will serve as a concise, yet comprehensive guide on the road to success.

Transform Your Parenting with 'No-Yelling Parenting Toolbox': The Essential Guide for Stressed-Out Parents. Feeling overwhelmed by parenting conflicts? Discover the revolutionary 'No Yelling Formula' in 'No-Yelling Parenting Toolbox,' a guide designed to bring peace and understanding to your family life. This isn’t just a book—it’s a transformative tool that offers a clear, effective path to stress-free parenting.