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Get Different
- Marketing That Can't Be Ignored!
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
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Get Different
Buy Now for $21.99
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Publisher's Summary
From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
- Does it differentiate?
- Does it attract?
- Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.
This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic Reviews
"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different." (Sally Hogshead, author of Fascinate)
“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” (Jeff Walker, number one New York Times best-selling author of Launch)
“You will discover the steps you must take to be successful in all your marketing efforts.” (Ryan Deiss, author of The Invisible Selling Machine)
What listeners say about Get Different
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Overall5 out of 5 stars
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- David J. Jereb
- 12-12-2021
So many ideas from this book
This was great. Fun, easy to listen to and full of great ideas. I don’t need to market for clients, I need to market for team members. We have a shortage of health professionals where I am and this has really boosted my plans.
So good I’ll probably buy the physical book too. Thanks Mike M.
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Overall5 out of 5 stars
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- Anonymous User
- 07-12-2022
Inspiring
For me this was a Do while listen’ book. I created a marketing experiment as listening and have launched. Wouldn’t have approached the marketing in this way if I hadn’t started this book. If you’re feeling a little stuck - this is the book for you
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Overall5 out of 5 stars
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- Anonymous User
- 24-07-2024
Just a great book
The narrating and the methodology behind the dad method has given me ideas for my business, it will be going on my list to re listen atleast once more
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Overall5 out of 5 stars
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- Amazon Customer
- 12-01-2024
Another one of Mikes greats
Another one to be put into the Business Classic categories by Mike. The Differentiate, Attract and Direct DAD method is so simple yet also so lacking from mainstream marketing messaging gurus.
Thank you for this for this and looking forward to your next one.
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- David
- 26-06-2024
simplicity of approach
another great book from Mike and a key book for the collection for any small business. Enjoy applying the process.
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- Ivan Rusev
- 25-09-2021
Another Masterpiece by Mike
Mike delivers another entertaining and very practical book with many great tips for any business. Mike I had to grow up to grow my business but I definitely work on being different every day. Thank you and can’t wait for the next book.
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2 people found this helpful
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- Anonymous User
- 05-10-2021
Time to get different
Love this simple framework! As always MIke gives great insights and takeaways that can be actioned immediately. Love it!
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- Mandy Schoeman
- 11-02-2023
Brilliant and bold
Absolutely loved it.
Capitalise on my differentness was the biggest take away. Reading it again.
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