Myth Business

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

Brothers David and Chris Sinkinson, who built, scaled, and exited their business differently want the same success for you. In Startup Different, they provide you with a chronological framework for building your business—everything from idea generation to selling for millions and moving on—that dispels the pop-culture fiction and assumptions that come with starting your own venture. Join David and Chris to push through the noise and make your startup different.

It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change.

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

The E-Myth Enterprise explores the requirements that any new business must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial. Together these form the twin strategies every entrepreneur must use to design a business.

Productivity and effective time management end with multitasking. The false idea that multitasking is productive has become even more prevalent and damaging to our productivity and well-being since the first edition of The Myth of Multitasking was published in 2008. In this revised and updated second edition, author and productivity expert Dave Crenshaw provides a solution for the chaos of distraction that multitasking creates - and a way to combat the temptation to constantly switch between tasks.

In the early 20th century, business elites, trade associations, wealthy powerbrokers, and media allies set out to build a new American orthodoxy: down with 'big government' and up with unfettered markets. With startling archival evidence, Oreskes and Conway document campaigns to rewrite textbooks, combat unions, and defend child labor.

There are millions of self-help books that all promise the secret to obtaining a happy life - a successful career, lots of money, loving relationships, a defined and firm sense of morality; whatever could possibly define "happiness" for one person. But nothing is possibly more subjective than happiness. Everyone thinks of happiness as something different, but what they think may not actually be true.

The collision repair industry is a tough one, to be sure, and many repair shop owners are stuck with low-percentage profitability. Whether it's because they aren't on top of their numbers or they're having difficulty retaining quality technicians, it's something shop owners experience industry-wide. Gavin has formulated an effective blend of software and consultancy to help repair shop owners zero in on the root causes of the challenges they experience in their businesses.

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.

Penguin presents the audiobook edition of Leaders by General Stanley McChrystal, Jeff Eggers and Jason Mangone, read by Paul Michael. Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the corporate clients of the McChrystal Group. In this follow-up to his best sellers My Share of the Task and Team of Teams, McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on 13 great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones.

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Emma Gannon had everything she'd longed for: a string of successful books to her name, a thriving portfolio career, speaking engagements around the world... She was also burned out and confused at why she felt unhappy, yet still striving for more. After taking a deep look at her own journey, and interviewing many other successful people on her podcast Ctrl, Alt, Delete, she has realised that our overly celebrated and traditional version of success is making us lonely, unfulfilled and dispirited. Now she has worked out a way to do things differently.

From the world's most influential executive search and leadership consulting firms, Spencer Stuart, combining unprecedented research with 100 in-depth interviews, this framework charts the distinctive life cycle of a CEO. By analysing the individual performance of every twenty-first century CEO of top 500 publicly traded companies and accompanying macroeconomic and industry cycles, Hildebrand and Stark map the predictable passages of headwinds and tailwinds that leaders must face at each stage of their tenure, from the day they walk through the door till the day they walk out.

This book is two things: the product of my lifelong work conceiving, developing, and growing the E-Myth way into a business model that has been applied to every imaginable kind of company in the world, as well as a product of Tony's extraordinary experience and success in applying the E-Myth to the development of his equally extraordinary enterprise, Super Lawn Technologies, Inc.

Running a successful real estate brokerage firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education or experience for the technical ins and outs of operating a real estate brokerage. Yet what training has prepared you to run a business? The E-Myth Real Estate Brokerage fills this knowledge gap, giving you a complete toolkit for either starting a real estate company from scratch or maximizing an existing company's performance.

Beyond the E-Myth embraces the fundamental premise of that first book - that a small business only succeeds to the degree its owner goes to work on the business rather than just in it, creating the systemic operating system that makes that business unique in the marketplace.

As you know, running a successful chiropractic practice is a juggling act. You need clinical expertise to provide impeccable care to your patients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outs of chiropractic practice. Yet, what training has prepared you to run a business? The E-Myth Chiropractor fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice's performance.

Leading a real estate investment business can seem like a daunting task, with too few hours in the day, too many petty management issues, and constant fires that have to be put out. The E-Myth Real Estate Investor offers you a road map to create a real estate investment business that's self-sufficient, growing, and highly profitable. Take your business to levels you didn't think possible with this unique guide!