Hard Sale

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Death. Sex. Money. Tricky subjects we’re taught to avoid in polite conversation. But if they’re so unpleasant, why do so many people tune in regularly to hear Anna Sale asking perfect strangers about them? What if, rather than declaring them off-limits, we could all benefit from discussing them more? In Let’s Talk About Hard Things, Sale - the host of cult podcast Death, Sex & Money, which tackles life’s hard questions - takes her quest for more honest communication into her own life.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

This isn't some "Rah, Rah" bullshit book that's designed to make you feel good about having a f--ked up life. I wrote this book to show those of you out there that are in the struggle, what's possible if you work for it. Nothing in life is free. Everything costs money or time. Allow me to save you both by listening to this book. Some of the stories you will hear in this book will be hard to believe, but they are true nonetheless. I've replayed many of these scenes and scripts in my mind 1,000 times, trying to figure out how in the hell things went down the way they did.

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

Life on the moon is not all it’s cut out to be. Temperatures both day and night are deadly and unbearable. There are few places to hide from the blistering heat and the freezing cold. However, two people are determined to make it work, despite the danger and difficulty that challenges their dreams. Annie Taylor, a law student, came to the moon to harvest Helium 3, a precious element that not only solved the energy crisis, but also prevented World War III.

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these clichés. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business.

It is 1965, and Ginny Eckhardt is a science fiction writer. She's been published in the big science fiction magazines and is friends with many of the popular science fiction authors of the day. Her husband, Walden, has just been selected by NASA as one of the New Nineteen Apollo astronauts...which means Ginny will be a member of the Astronaut Wives Club.

All That Outer Space Allows: Booktrack Edition adds an immersive musical soundtrack to your audiobook listening experience! It is 1965 and Ginny Eckhardt is a science fiction writer. She’s been published in the big science fiction magazines and is friends with many of the popular SF authors of the day. Her husband, Walden, will soon be an Apollo astronaut. Although the realities of spaceflight fascinate Ginny, her genders bars her from the United States space programme. Her science fiction offers little in the way of consolation - but perhaps there is something she can do about that....

Struggling to meet your sales goals? Struggling to develop your life practice? Struggling to close life policies? Dealing with chargebacks when you shouldn't be? This book might help. If you'd liked my other work this book will blow you away.

For 15 years, Earth has had a scientific station on an exoplanet orbiting Gliese 876. It is humanity's only presence outside the Solar System. But a new and powerful telescope at L5 can detect no evidence of Phaeton Base, even though it should be able to. So the US has sent Brigadier Colonel Bradley Elliott, USAF, to investigate. Twenty years before, Elliott was the first, and to date only, man to land on the Martian surface.

This edition of The Eye with Which the Universe Beholds Itself is enhanced with a musical soundtrack from Booktrack! For 15 years, Earth has had a scientific station on an exoplanet orbiting Gliese 876. It is humanity’s only presence outside the solar system. But a new and powerful telescope at L5 can detect no evidence of Phaeton Base, even though it should be able to. So the US has sent Brigadier Colonel Bradley Elliott, USAF, to investigate.

When nuclear war breaks out and the nations of the Earth are destroyed, a group of US astronauts are marooned on the lunar surface. Using the "torsion field generator", a WWII Nazi Wunderwaffe previously known as the Bell, they hope to find an alternate Earth that did not suffer nuclear armageddon. But once they do discover one, how will they return home? They have a single Lunar Module, which can carry only four astronauts into lunar orbit.

When nuclear war breaks out and the nations of the Earth are destroyed, a group of nine US astronauts are marooned on the lunar surface. Using the "torsion field generator", a WWII Nazi Wunderwaffe previously known as the Bell, they hope to find an alternate Earth that did not suffer nuclear armageddon. But once they do discover one, how will they return to the planet? They have a single lunar module, which can carry only four astronauts into lunar orbit....

The Natural Advantages of Women explains why women do what they do, exploring female traits like emotion, passion, intuition, and nurturing.

This informative audiobook provides a clear understanding as to how you can secure your finances as a gamer. You will discover finances basics and tips that will guide you toward reaching your objectives. In this book, you will discover that your first responsibility is to make sure that your credit and finances are free from risk.

さまざまな機能を呑み込み、単なる道具から”世界とつながるための”生活必需品へと変貌を遂げてきた携帯電話。ビジネスや経済のあり方にまで影響を及ぼす存在となってきた、この情報ツールに関する新しい動向をまとめて紹介。(C)アートデイズ