Great Marketing
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Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Unabridged
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Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.
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Very helpful
- By TTang on 01-12-2023
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Be a Sales Superstar
- 21 Great Ways to Sell More, Faster, Easier in Tough Markets
- Narrated by: Brian Tracy
- Length: 2 hrs and 40 mins
- Release date: 10-12-2013
- Language: English
- Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries....
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Unabridged
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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Schaefer hits it out of the park again
- By Anonymous User on 14-02-2023
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrated by: Mark Schaefer
- Length: 5 hrs and 25 mins
- Release date: 05-01-2023
- Language: English
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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Oh my god, WE GET IT ALREADY!
- By Amazon Customer on 14-04-2018
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Release date: 03-04-2018
- Language: English
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....
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Peak Business Performance Under Pressure
- A Navy Ace Shows How to Make Great Decisions in the Heat of Business Battles
- By: Bill Driscoll
- Narrated by: James Edward Thomas
- Length: 6 hrs and 58 mins
- Unabridged
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Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.
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Attaboy Bill, Excellent Read / Listen
- By W*BvK on 02-06-2019
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Peak Business Performance Under Pressure
- A Navy Ace Shows How to Make Great Decisions in the Heat of Business Battles
- Narrated by: James Edward Thomas
- Length: 6 hrs and 58 mins
- Release date: 02-09-2014
- Language: English
- Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions....
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- By: Denise Lee Yohn
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Unabridged
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Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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What Great Brands Do
- The Seven Brand-Building Principles that Separate the Best from the Rest
- Narrated by: Julie McKay
- Length: 8 hrs and 18 mins
- Release date: 27-07-2020
- Language: English
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Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights....
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Hey, Whipple, Squeeze This
- The Classic Guide to Creating Great Ads
- By: Luke Sullivan, Edward Boches
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 43 mins
- Unabridged
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Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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Hey, Whipple, Squeeze This
- The Classic Guide to Creating Great Ads
- Narrated by: Scott R. Pollak
- Length: 13 hrs and 43 mins
- Release date: 29-07-2024
- Language: English
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Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry.
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Great Demo!: How To Create And Execute Stunning Software Demonstrations
- How to Create and Execute Stunning Software Demonstrations
- By: Peter Cohan
- Narrated by: Dave Wright
- Length: 7 hrs and 27 mins
- Unabridged
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Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.
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Great Demo!: How To Create And Execute Stunning Software Demonstrations
- How to Create and Execute Stunning Software Demonstrations
- Narrated by: Dave Wright
- Length: 7 hrs and 27 mins
- Release date: 18-10-2013
- Language: English
- Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations....
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Great Demo!
- How to Create and Execute Stunning Software Demonstrations: Third Edition
- By: Peter Cohan
- Narrated by: Rich Miller
- Length: 14 hrs
- Unabridged
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Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.
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Great Demo!
- How to Create and Execute Stunning Software Demonstrations: Third Edition
- Narrated by: Rich Miller
- Length: 14 hrs
- Release date: 31-07-2023
- Language: English
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Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure....
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The Great Marketing Lie
- 6 Truths for Biz Owners & C-Suiters
- By: Mike Snyder, Bruce Rowley
- Narrated by: Sam Wright
- Length: 3 hrs and 27 mins
- Unabridged
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This book is a must listen for business owners, leadership teams and marketers who want to stop acting tactically and start making big strategic moves to create unfair advantages in their businesses. Marketing is one of the most misunderstood but crucial areas of business. Most of us are drowning in the ever-expanding lists of marketing tactics and do not understand that acting strategic is the solution to gain business breakthrough, simplification, efficiency and effectiveness.
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The Great Marketing Lie
- 6 Truths for Biz Owners & C-Suiters
- Narrated by: Sam Wright
- Length: 3 hrs and 27 mins
- Release date: 12-12-2023
- Language: English
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This book is a must listen for business owners, leadership teams and marketers who want to stop acting tactically and start making big strategic moves to create unfair advantages in their businesses....
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Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
- By: Chase Barlow
- Narrated by: Ivan Busenius
- Length: 3 hrs and 30 mins
- Unabridged
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Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.
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Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
- Narrated by: Ivan Busenius
- Length: 3 hrs and 30 mins
- Release date: 21-08-2020
- Language: English
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Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts....
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How to Be a Great Salesperson...By Monday Morning!
- By: David R. Cook
- Narrated by: David R. Cook
- Length: 2 hrs and 18 mins
- Unabridged
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Read the reviews. Read the table of contents. If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, how to create urgency: Reasons for your customers to purchase now, shorten your sales cycle, trial close, assumptive close, takeaway close, third-Party close, and more.
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How to Be a Great Salesperson...By Monday Morning!
- Narrated by: David R. Cook
- Length: 2 hrs and 18 mins
- Release date: 26-11-2018
- Language: English
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If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period! After listening to this audiobook, you will learn: how to build a 'burning desire' within your customers for your products and services, and much more....
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How to be a Great Real Estate Agent
- The Principles of Client-Oriented Real Estate (CORE)
- By: Joe Rand
- Narrated by: Joe Rand
- Length: 6 hrs and 41 mins
- Unabridged
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In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.
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From start to finish this book delivers
- By Benny on 13-04-2024
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How to be a Great Real Estate Agent
- The Principles of Client-Oriented Real Estate (CORE)
- Narrated by: Joe Rand
- Length: 6 hrs and 41 mins
- Release date: 17-04-2019
- Language: English
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In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business....
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The Great First Impression Book Proposal
- Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less
- By: Carolyn Howard-Johnson
- Narrated by: Lisa Negrón
- Length: 57 mins
- Unabridged
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This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process. Now, there is no need to take expensive, time-consuming classes or spend hours reading a tome to find the voice and format that will propel an author's idea from a dream to reality.
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The Great First Impression Book Proposal
- Everything You Need to Know About Selling Your Book to an Agent or Publisher in Thirty Minutes or Less
- Narrated by: Lisa Negrón
- Length: 57 mins
- Release date: 12-04-2021
- Language: English
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This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers' Program instructor for nearly a decade, helps authors love the project they most love to hate - writing a book proposal. She has taken the guessing out of the book proposal process....
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- By: Michael T. Bosworth, Ben Zoldan
- Narrated by: Ben Zoldan
- Length: 7 hrs and 48 mins
- Unabridged
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
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What Great Salespeople Do
- The Science of Selling Through Emotional Connection and the Power of Story
- Narrated by: Ben Zoldan
- Length: 7 hrs and 48 mins
- Release date: 20-07-2021
- Language: English
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This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes....
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Unabridged
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Lots to think about and apply
- By Leonie F. Murray on 16-01-2020
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- Narrated by: Bernadette Jiwa
- Length: 3 hrs and 37 mins
- Release date: 12-08-2013
- Language: English
- It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story....
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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- By: Jim Stephens
- Narrated by: Sean McWilliams
- Length: 3 hrs and 24 mins
- Unabridged
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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.
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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- Narrated by: Sean McWilliams
- Length: 3 hrs and 24 mins
- Release date: 27-01-2022
- Language: English
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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message....
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- By: Tony Bates, Dr. Natalie Petouhoff
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Unabridged
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By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.
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Empathy in Action
- How to Deliver Great Customer Experiences at Scale
- Narrated by: Jennifer Jill Araya
- Length: 9 hrs and 53 mins
- Release date: 25-08-2023
- Language: English
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A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale....
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- By: Micah Solomon, Herve Humler - foreword
- Narrated by: Kevin T. Collins
- Length: 7 hrs and 10 mins
- Unabridged
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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The Heart of Hospitality
- Great Hotel and Restaurant Leaders Share Their Secrets
- Narrated by: Kevin T. Collins
- Length: 7 hrs and 10 mins
- Release date: 30-07-2024
- Language: English
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The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 15-02-2022
- Language: English
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- By: Bill Price, David Jaffe
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Unabridged
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Release date: 27-05-2022
- Language: English
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....
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