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Belonging to the Brand

Why Community Is the Last Great Marketing Strategy

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Belonging to the Brand

By: Mark Schaefer
Narrated by: Mark Schaefer
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About this listen

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling and actionable blueprint for the modern brand community.

©2023 Mark Schaefer (P)2023 Mark Schaefer Consumer Behaviour & Market Research Marketing

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Schaefer hits it out of the park again

While waiting for my hard copy to arrive, I started listening to the audiobook version. I only listen while out walking and let me tell you, I have racked up thousands of extra steps this week so that I could keep listening. Fascinating ideas and interesting case studies about the potential of community, all delivered in Mark Schaefer’s trademark entertaining, straightforward, non-try-hard style. Now I’m off to read the hard copy book with highlighter in hand. Five stars.

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