Emotional Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

Empathy is an extremely powerful ability. It allows one to feel what others are feeling, sympathize with them, and eventually influence their emotions to help them overcome any negative feelings. This sensitivity to emotions can sometimes reflect negatively on empaths - they are often victims of dark psychology techniques. Luckily, there’s a way that allows empaths to protect their mind against emotional predators, and achieve superior control over their empathic powers – Stoicism!

Adéntrate en el corazón de las ventas con *Más allá del Pitch*, la guía esencial para los profesionales de ventas de hoy y aquellos que aspiran a ser dominantes en el arte de la conexión, la influencia y la inteligencia emocional aplicadas a las ventas. Este libro va más allá de las técnicas tradicionales de venta, profundizando en la psicología y la dinámica emocional que configuran transacciones exitosas y relaciones duraderas con los clientes.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

Unlock your B2B sales potential with "RevenueEQ," a transformative guide that harnesses the power of emotional intelligence to elevate your sales strategy. Dive into practical techniques that enhance self-awareness, decision-making, and relationship-building, equipping you to navigate complex sales cycles with confidence. Discover how to leverage your emotional quotient (EQ) for long-term success, fostering resilience and adaptability in a competitive landscape.

Do want to change your life and achieve anything you want? Then this is a book that will truly change one’s life, if the information learned is applied. There will be a step-by-step process on exactly what to do for a 30-90-day period with goal-setting. The information in the book was compiled by years and years of study of public figures such as Bob Proctor, Jack Canfield, Joe Vitale, Napoleon Hill, John Assaraf, and etc.

If you are a rep, business owner, coach, or practitioner seeking to hone your sales techniques in a more customer-centric way, then Heart-Powered Sales is for you. In this book, author Robin Treasure offers a fresh and empowering perspective on how to achieve more success by cultivating your natural gifts of emotional intelligence and intuition.

Wie bietet man Kunden emotionale Einkaufserlebnisse? Lars Schäfer bringt es auf den Punkt. Nicht theoretisch, sondern mit vielen...

The Dad's Guide to Imparting Success: How Any Dad Can Shape a Bright Future and Foster Success in Their Child is your ultimate guide to turning challenges into triumphs. Discover tried-and-true strategies to ensure your child’s success and strong identity formation.

This is a book that gives excellent insight to those who want to understand how to perform the emotional freedom technique, which is also known as EFT. The author provided step-by-step instructions on how to perform the process and be able to become emotionally free within minutes. The author also offers additional resources a person can use to visually see the process being performed to give another perspective to the listeners of the book. This book is action-packed with information to make sure the listeners are well-informed and receive great value.