Showing results by narrator "Barbara Dellenback" in All Categories

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

Highlighting the careers of well-known inventors, this exploration of failure amid greatness reveals the lesser-known and most fascinating facts about their careers, their wackier hobbies, and their big flops alongside great successes. Thomas Edison, for example, not only revolutionized the world with the light bulb but also designed a concrete piano, a nonoperational helicopter made from box kites and piano wire, and a machine to speak to the dead.

In ten sharply drawn tales, Madison Smartt Bell expands his masterly, inventive, and deftly textured fictional landscape to portray a collection of America's dispossessed characters.