Showing results by author "Natasha Hritzuk" in All Categories
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- By: Natasha Hritzuk, Kelly Jones
- Narrated by: Barbara Dellenback
- Length: 7 hrs and 29 mins
- Unabridged
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Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.
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Multi-Screen Marketing
- The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
- Narrated by: Barbara Dellenback
- Length: 7 hrs and 29 mins
- Release date: 27-07-2020
- Language: English
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Non-member price: $22.99 or 1 Credit
Sale price: $22.99 or 1 Credit
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