Showing results by author "Jordan Berg" in All Categories
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Friction
- Passion Brands in the Age of Disruption
- By: Jeff Rosenblum, Jordan Berg
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Unabridged
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Overall4 out of 5 stars 3
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Performance5 out of 5 stars 2
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Story4.5 out of 5 stars 2
Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
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4 out of 5 stars
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Nothing groundbreaking for me but a good listen
- By Steph Saro on 20-08-2020
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Friction
- Passion Brands in the Age of Disruption
- Narrated by: Roger Wayne
- Length: 3 hrs and 4 mins
- Release date: 16-07-2019
- Language: English
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Non-member price: $14.99 or 1 Credit
Sale price: $14.99 or 1 Credit
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