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Friction

Passion Brands in the Age of Disruption

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Friction

By: Jeff Rosenblum, Jordan Berg
Narrated by: Roger Wayne
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About this listen

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The authors of Friction have worked on some of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

©2017 Jeff Rosenblum and Jordan Berg (P)2019 Tantor Advertising Marketing New Business Enterprises Business

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Nothing groundbreaking for me but a good listen

I enjoyed this book as a recap of the importance of authentic and meaningful business practice and marketing. e.g. don't just say you do good things, actually do them, and mean it. after that everything else you do will better connect with engaged consumers. It was a good listen though, just similar to a lot of other content out there I've already heard.

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