Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career.

But let me be clear, my methods are not one-size-fits-all, nor do they rely on quick-and-easy marketing tactics. If you’re looking to throw money at your problem and become an instant overnight success, then stop listening now. But if you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place.

If you're ready to launch your own book with the help of a veteran publicist and community of savvy authors, then I encourage you to become a member of Your Breakout Book. Click here to join!

Readers are risk averse. They don’t want to invest time and money on something unless they know it’s good. According to Nielsen, 60% of readers buy books from authors they like or because they’ve enjoyed other books in that series. Statistically speaking, this means that 60% of the reading public won’t take a chance on an author they’ve never heard of. By establishing a clear author brand, you will convey to readers what your book is like and provide reassurance that they will enjoy it.

In today's episode, you will learn how to identify, create, and establish your unique author brand. I created a free worksheet to help you through this process. Visit https://kayepublicity.com/brandworksheet/ to download and use it as you listen to the episode.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?

Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:

·       More books purchased

·       Reviews posted to Goodreads and Amazon

·       Word of mouth

·       More first-week sales of the next book

In this week's episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

As a publicist, I am constantly hearing from people that they “want to get their name out there” or that they “need more media coverage.” But in my 10 years working in PR, I find that most people really don’t understand the different types of media coverage and they role they play in their promotion campaign. Today, I'm clarifying the difference between publicity (earned media) and marketing (placed media), and the different roles they play in your media campaign.

If you're looking to launch your own book PR campaign without the guesswork, I encourage you to check out Your Breakout Book. Your monthly membership will give you access to trainings and templates that provide a step-by-step process to securing media coverage and executing a marketing campaign. Plus, you'll have access to a veteran publicist (that's me!) and a community of savvy authors. Visit http://kayepublicity.com/yourbreakoutbook for more info!

In the last episode, we discussed two crucial pillars in a successful PR campaign: publicity and marketing. Today’s focus is on the third pillar: community outreach. When it comes to generating word of mouth sales, community outreach is your most powerful tool. Today, we’re exploring different ways you can reach a wider audience with the help of community partners, and how to best incorporate this outreach into your greater PR plan.

Because I’m recording this episode in the middle of a pandemic, I will be focusing on initiatives that can be done safely; meaning, online or with social distancing guidelines in place. Hopefully, I will need to re-record this in the near future to incorporate in-person events, but right now, we’re working with what we’ve got.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

If you've listened to all six episodes, congratulations! You now have an understanding of what it takes to launch your breakout book. But knowledge is meaningless without action. So this week, I’m sharing techniques to help you take quick and consistent action. You’ll also hear from a couple Your Breakout Book members on how they’re implementing what they’ve learned in the program.

If you're looking to launch your own book PR campaign without the guesswork, I encourage you to check out Your Breakout Book. Your monthly membership will give you access to trainings and templates that provide a step-by-step process to securing media coverage and executing a marketing campaign. Plus, you'll have access to a veteran publicist (that's me!) and a community of savvy authors. Visit http://kayepublicity.com/yourbreakoutbook for more info!

Welcome to our first bonus episode of Your Breakout Book! These bonus episodes are previously recorded and will hopefully tide you over until the season two premiere in January.

First up, is an interview I did with Joanna Penn. She is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest.

In this interview, Joanna shares how she created brands for both her thrillers and her non-fiction titles, and why she’s launching a new podcast for books and travel. She shares what she’s learned from years of podcasting, and what she’s doing differently this time around. She also shares how she monetizes through “soft marketing” and how her content marketing serves a dual purpose.

If you enjoyed this interview, you have to join us in Your Breakout Book, where conversations like these are happening every day. As a member of Your Breakout Book, you’ll gain access to live trainings, roundtable discussions, plus plenty of templates and tutorials to help you launch your breakout book. You also have the opportunity to be paired with an accountability partner to ensure you stay on track. Visit kayepublicity.com/yourbreakoutbook for more info.

\This is our second bonus episode of Your Breakout Book, where I’m revisiting interviews with some of the most knowledgeable and encouraging publishing pros. Today, I’m thrilled to re-introduce Jane Friedman. If you were to ask Jane to introduce herself, she’d tell you, “She’s just someone who knows WAY too much about publishing.” Which is true! But Jane is also the author of THE BUSINESS OF BEING A WRITER*, now available form University of Chicago press, the co-creator of The Hot Sheet, a publishing newsletter aimed at professional authors, and a longtime blogger at JaneFriedman.com.

This interview was conducted a couple years ago, so some of the stats may no longer be accurate, but many of the trends Jane describes are ones we’re still seeing today.

If you enjoyed this interview, you have to join us in Your Breakout Book, where conversations like these are happening every day. As a member of Your Breakout Book, you’ll gain access to live trainings, roundtable discussions, plus plenty of templates and tutorials to help you launch your breakout book. You also have the opportunity to be paired with an accountability partner to ensure you stay on track. Visit http://kayepublicity.com/yourbreakoutbook for more info.