Welcome to our first bonus episode of Your Breakout Book! These bonus episodes are previously recorded and will hopefully tide you over until the season two premiere in January.

First up, is an interview I did with Joanna Penn. She is an Award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn and also writes non-fiction for authors. She’s an award-winning entrepreneur, podcaster, and YouTuber. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest.

In this interview, Joanna shares how she created brands for both her thrillers and her non-fiction titles, and why she’s launching a new podcast for books and travel. She shares what she’s learned from years of podcasting, and what she’s doing differently this time around. She also shares how she monetizes through “soft marketing” and how her content marketing serves a dual purpose.

If you enjoyed this interview, you have to join us in Your Breakout Book, where conversations like these are happening every day. As a member of Your Breakout Book, you’ll gain access to live trainings, roundtable discussions, plus plenty of templates and tutorials to help you launch your breakout book. You also have the opportunity to be paired with an accountability partner to ensure you stay on track. Visit kayepublicity.com/yourbreakoutbook for more info.