• Focus on the Fans (Not the Numbers)

  • Sep 4 2020
  • Length: 11 mins
  • Podcast

Focus on the Fans (Not the Numbers)

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  • Summary

  • Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?

    Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:

    ·       More books purchased

    ·       Reviews posted to Goodreads and Amazon

    ·       Word of mouth

    ·       More first-week sales of the next book

    In this week's episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort.

    Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.
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