• What is one-to-one personalization?

  • Sep 16 2024
  • Length: 13 mins
  • Podcast

What is one-to-one personalization?

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  • Summary

  • Here's what I touch on in the first episode:


    • the definitions of personalization,
    • the difference between "one-to-one" personalization vs "one-to-many",
    • marketing message standard today vs 10 years ago,
    • personalization done wrong - example of personalization "attempt",
    • what does truly personalized message look and feel like w/ example,
    • why is personalization the art of giving a fuck


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    The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

    Listen on Spotify.


    Also, one of the definitions of personalization is taken from this article on Zendesk.

    If you have any questions or comments for me, reach out via Linkedin or e-mail sophia@hroom.ca.


    Thanks for checking out this episode!


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