The Art of Giving a F*ck

By: Sophia Hroom
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  • Summary

  • "The Art of Giving a F*ck" is a podcast for small business owners and entrepreneurs who want to learn the art of personalization.


    It's going to be helpful, educational and entertaining to anyone who does one-on-one marketing, who networks and understands the value of building relationships with their prospects.


    This show will cover the following topics and more:


    • what is personalization
    • why is it working
    • why personalize at all
    • how to do it
    • how NOT to do it
    • how to develop the right mindset for it


    Join me at "The Art of Giving a F*ck" and make your marketing personal!


    Hosted on Acast. See acast.com/privacy for more information.
    Sophia Hroom
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Leadership Marketing Economics
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Episodes
  • Why does personalization actually work?

    Why does personalization actually work?
    Sep 17 2024

    In this episode we talk about what makes personalization so effective.


    Here's what I touch on:


    • findings of a study on preference for personalization,
    • a unexpected quote about one-to-one personalization,
    • how our self-centeredness fuels desire for personalized interactions,
    • the link between personalization and brand humanization


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    The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

    Listen on Spotify.


    The articles and quotes mentioned in this episode are from Hubspot and Segment.


    If you have any questions or comments for me, reach out via Linkedin or e-mail sophia@hroom.ca.


    Thanks for checking out this episode!


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    8 mins
  • What is one-to-one personalization?

    What is one-to-one personalization?
    Sep 16 2024

    Here's what I touch on in the first episode:


    • the definitions of personalization,
    • the difference between "one-to-one" personalization vs "one-to-many",
    • marketing message standard today vs 10 years ago,
    • personalization done wrong - example of personalization "attempt",
    • what does truly personalized message look and feel like w/ example,
    • why is personalization the art of giving a fuck


    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -


    The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

    Listen on Spotify.


    Also, one of the definitions of personalization is taken from this article on Zendesk.

    If you have any questions or comments for me, reach out via Linkedin or e-mail sophia@hroom.ca.


    Thanks for checking out this episode!


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    13 mins

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