• Unlocking Brand Innovation with Stan Phelps

  • Oct 8 2024
  • Length: 50 mins
  • Podcast

Unlocking Brand Innovation with Stan Phelps

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  • Summary

  • Join Wendy Coulter as she interviews Stan Phelps, author of the 'Goldfish' series, exploring innovative brand strategies. Stan shares insights on embracing flaws, the Hummingbird Effect in marketing, and how small changes can lead to big results.

    Learn about unique branding examples, the impact of experiential marketing, and leveraging small innovations to stand out. They discuss real-world success stories from Panera to DoubleTree, and delve into strategies for both B2B and B2C sectors. Discover how companies can differentiate by focusing on their unique strengths and embracing their 'flaws.'

    00:00 Embracing Flaws and Brand Building

    01:19 Introducing Stan Phelps and His Journey

    03:41 Experiential Marketing Highlights

    07:53 The Moment of Truth and the Purple Goldfish Project

    09:54 Small Innovations with Big Impacts

    22:35 B2B Marketing Examples

    24:28 Adding Value and Removing Friction

    25:31 The Heartwarming Panera Story

    29:27 The Impact of Customer Experience

    33:16 The Value of Referred Customers

    36:25 Embracing Innovation and Uniqueness

    38:36 Strategies for Standing Out

    45:36 The Power of Little Things

    46:57 Conclusion and Final Thoughts
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Marketing Economics
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