All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human consciousness at the moment that they are engaging with our experience? How would we as marketers design our experiences differently and how might that help us stand out among our competitors?

Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yourself, what would you do different if it was your first day on the job. What assumptions would float away and what curiosities might emerge? This simple concept just might be the grounding that we all need to unlock possibilities and illuminate new potential.

Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”

Experience has a lot to do with expectations. When they are met or exceeded, experiences can create memorable moments in our personal lives or with our most beloved brands. Join Ari & Rajesh as they discuss their favorite experiences from the holiday season and how these experiences are helping them to rethink the norms and expect more

What would it take to have 100% engagement and retention as a brand? Much of the time, marketers tend to think in terms of scalability. But what might happen if we purposefully did things that didn’t scale? What if we allowed ourselves the freedom to explore? A means to delight customers in ways that don’t seem scalable on the surface? Join Ari & Rajesh as they ponder this topic and consider new ways of breaking through the clutter.

Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing campaign, are created specifically to break through in a noisy, and highly saturated environment. But the differences are what make this conversation interesting. Political campaigns are known for tapping into that perfect intersection of emotional connection and targeted marketing. They expertly lean into community, and values, and are purposefully made to activate deep emotional responses in humans. Join Ari & Rajesh for their latest episode where they explore what B2B marketers can learn from political campaigns, their strategy, and their uncanny ability to connect in a deeply emotional way.

Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging and illuminating discussion about the complexity of people, many of whom are your buyers. Are you digging deep to understand what your customers are telling you and how that impacting your account-based marketing efforts or your company’s product-led growth? You won’t want to miss this conversation with Ari, Rajesh, and Christopher as they put all the pieces together to truly understand what makes people tick.

Christopher Graves is the Founder and President of Ogilvy Behavioral Science. Prior to this role, Graves served as the Global CEO of Ogilvy Public Relations. Prior, Graves spent two decades in media and news, including 18 years with Dow Jones & The Wall Street Journal. He also headed all news & programming for the TV networks CNBC Asia and CNBC Europe.

Sometimes it seems like AI is taking over the world. And in some ways, it just might be. We know that there is an important partnership that must exist between humans and AI – a partnership that can help brands get to market faster, enhance creativity, optimize operational processes, implement real personalization at scale, and save a ton of money in the process….money that can be reallocated into other avenues and focus areas. Join Ari & Rajesh for this new episode where they talk about how B2B brands are creating a powerful view of the future with AI and how responsible applications of AI are helping make humans time in this world even more fulfilling.