All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human consciousness at the moment that they are engaging with our experience? How would we as marketers design our experiences differently and how might that help us stand out among our competitors?

Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yourself, what would you do different if it was your first day on the job. What assumptions would float away and what curiosities might emerge? This simple concept just might be the grounding that we all need to unlock possibilities and illuminate new potential.

Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”