In this episode of iGaming Leader, Leo sits down with Elena, a seasoned executive with extensive experience in business transformation and leadership.

Elena shares her journey from starting as a PA to leading billion-pound transformation projects in highly regulated industries.

The conversation explores navigating career transitions, the importance of leadership adaptability, and how diverse perspectives shape high-performing teams.

Elena provides actionable advice for leaders looking to progress into executive roles and lead with confidence.

Guest Bio

Elena Chambers is the Group Chief Transformation and Corporate Development Officer at Allwyn, bringing over 20 years of global experience in strategic planning and business transformation. Her journey from starting as a PA in Moscow to leading billion-pound transformations showcases her ability to drive innovation across industries.

Prior to Allwyn, she served as COO at 888holdings where she led the William Hill post-merger integration, and spent 12 years at British American Tobacco leading a £1.2bn global transformation program. A graduate of both Columbia and London Business School, Elena brings a unique perspective shaped by her cross-cultural experience, with a leadership approach that emphasizes curiosity, authenticity, and building diverse teams to drive organizational change.

Key Topics Discussed

02:00 – Elena’s career journey: From PA to leading transformation projects

03:50 – Breaking into the iGaming industry and taking on executive roles

07:20 – Managing international teams and adapting to different leadership cultures

11:50 – Leveraging strengths as a woman in a male-dominated industry

20:30 – The importance of delegation and letting go to grow as a leader

25:30 – Handling imposter syndrome and embracing continuous learning

29:00 – Lessons from the tobacco industry: Anticipating regulatory changes in gaming

32:20 – The future of national lotteries and the role of technology in transformation

Memorable Quotes

"If you try to mimic your male colleagues' behavior, that's not going to get you anywhere—be yourself and use your unique strengths."

"One of the biggest skills for a leader is to build a team that complements each other, not one that mirrors each other."

"Start transforming from the inside while you still can—don’t wait until you’re forced to change."

Important Links

Connect with Elena: https://www.linkedin.com/in/elenareznikorskaya/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Georgia Parry, Director of Key Accounts at Blueprint, to discuss her incredible career progression, overcoming adversity, and her leadership philosophy.

Georgia shares how she went from an office administrator to a director in just seven years, the lessons she learned from a major health scare, balancing leadership with single parenthood, and how she built her confidence in a high-stakes industry.

This conversation dives into personal resilience, leadership growth, and strategies for managing stakeholder relationships in gaming.

Whether you're an aspiring leader, a working parent, or someone looking to build more confidence in your career, Georgia’s story is packed with valuable insights.

Guest Bio

Georgia Parry is the Director of Key Accounts UK at Blueprint Gaming, where she has been a key player for the past seven years, starting her journey as an Office Administrator before rapidly climbing the ranks. Prior to joining the gaming industry, she worked as a Sales Negotiator in real estate, but her passion for people and relationship-building naturally led her into commercial roles.

As an extroverted and highly social leader, Georgia thrives in roles that emphasize human connection. She firmly believes that people buy from people, not just products, and that hiring genuinely good individuals is the foundation of a successful business. While still learning the nuances of her leadership position, she embraces the journey and the challenges that come with it.

Outside of work, Georgia is a devoted mother to her 8-year-old son, Henry, her greatest motivation to succeed.

Key Topics Discussed

00:00 – Welcome and Introduction
03:50 – The Science Teacher’s Prediction
05:50 – Pivotal Career Moments
08:00 – Navigating a Major Life Change
12:50 – Facing a Life-Threatening Health Scare
16:30 – The Power of Positivity and Resilience
19:30 – Leadership & Emotional Intelligence
26:00 – Building Relationships in iGaming
28:30 – Overcoming Imposter Syndrome
31:50 – Lessons from Great Leaders
34:20 – Advice to Her Younger Self

Memorable Quotes

📌 “I truly believe that if you understand what makes people happy at work, you’ll get the best out of them—without needing to be a strict leader.”
📌 “If you’re progressing in your career, imposter syndrome is natural. It means you’re in the right place.”
📌 “Life is short—don’t waste energy on negativity. Control what you can, and let go of the rest.”
📌 “If you ever don’t know the answer, just say, ‘I don’t know, but I’ll find out.’ That’s how you build credibility.”

Important Links

• Connect with Georgia Parry: https://www.linkedin.com/in/georgia-parry-a86424159
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/

In this episode of iGaming Leader, Leo sits down with Andrew Bulloss, Partner at Odgers Berndtson, to explore the evolution of leadership in the iGaming industry. Andrew shares his journey from sports recruitment to building one of the most influential executive search practices in betting and gaming.

The conversation covers how leadership requirements have changed over the last decade, why curiosity is an underrated trait, and what it really takes to break into C-level positions. Andrew also dives into how leaders can develop their self-awareness, overcome imposter syndrome, and position themselves for board-level roles.

Whether you're an aspiring leader, an experienced executive, or someone looking to make a meaningful career move, this episode is filled with actionable insights and hard-earned wisdom to help you grow.

Guest Bio

Andrew Bulloss is a Partner at Odgers Berndtson, where he runs the global gaming practice - all the board and leadership roles handled in igaming, betting and interactive entertainment internationally.

He also runs the broader entertainment division at Odgers - a team of around 20 people in London working with clients in media, sport, music and gaming. Last year they handled over 90 senior appointments in 14 countries

His expertise in identifying high-impact leaders, understanding talent trends, and guiding executives into board-level positions has made him a trusted advisor to CEOs, investors, and leadership teams worldwide.

In his own words: I love my job. I meet some amazing people. Its a good reason to get out of bed in the morning.

He is a Dad of twins, mid-life crisis mountain biker and road biker.

Key Topics Discussed

00:00 – Welcome and Introduction
03:00 – Building a Career in iGaming
06:00 – The Highs and Lows of Executive Search
09:30 – Finding Your Voice as a Leader
11:50 – The Role of Self-Awareness in Leadership
14:30 – Lessons from Top CEOs
17:00 – The Most Underrated Leadership Trait: Curiosity
19:00 – Authenticity, Empathy, and Collaboration
22:30 – Inside vs. Outside Industry Hires
26:00 – How to Prepare for Board-Level Roles
30:00 – Breaking into C-Level Positions
34:00 – The Power of Personal Branding

Memorable Quotes

📌 “Imposter syndrome shows that you care. If you’re not at least a little nervous before a big meeting, do you even care about the outcome?”

📌 “I only do the things that only I can do.”

📌 “Curiosity is a leadership superpower. Great executives look beyond their industry for ideas and innovation.”

📌 “Being authentic and showing empathy, they’re the foundation of strong leadership.”

Important Links

• Connect with Andrew Bulloss:
  • https://www.linkedin.com/in/andrew-bulloss-b495651/
  • https://www.odgersberndtson.com/
• Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/
• Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup
• Join the iGaming Leader Mastermind: https://www.igamingleader.com/