• The Whole Marketer Podcast

  • By: Abby Dixon
  • Podcast

The Whole Marketer Podcast

By: Abby Dixon
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  • Summary

  • The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
    Labyrinth Marketing 2024
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Management Marketing Economics
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Episodes
  • Episode 132 - Wellness with guest Rebecca Hirst

    Episode 132 - Wellness with guest Rebecca Hirst
    Sep 30 2024
    Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession. Abby’s guest to discuss wellness is EY’s Chief Marketing Officer, Rebecca Hirst. Rebecca is an award-winning marketer who has worked on some of the biggest global brands including Samsung, Coca-Cola and Kimberly-Clark. This topic of ‘wellness’ is a particular passion point for Rebecca as, alongside her marketing career, she has a post grad in Nutrition and historically even set up a health coaching business to help other marketers and highflyers to incorporate wellness into their day-to-day. In this episode, Rebecca shares her definition of wellness, rest and restore for marketers, her own journey to setting up ‘Glorious Wellness’ and practical tips for real world wellness and how you can role model this for others. Plus her career highs and lows and advice for marketers. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Rebecca Hirst | LinkedIn This episode is sponsored by House of Performance Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    31 mins
  • Episode 31 - Ideal Role with guest Lauren Spearman

    Episode 31 - Ideal Role with guest Lauren Spearman
    Sep 23 2024
    Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned marketing professional with over 17 years of experience with brands such as Sky, Benefit Cosmetics and MADE.com. Now thriving as a freelance Brand Consultant, Lauren uses her growing platform on TikTok to champion pay transparency and improved recruitment practices in the marketing industry through her candid insights and advocacy efforts. In this episode, Lauren shares her definition of an ideal role, green and red flags hiring practices, salary transparency, interview tasks, advice for hiring managers, giving and receiving feedback when job searching. Plus career highs and lows. Download your free workbook on how to find your ideal role here Resources and free support - The Whole Marketer Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Lauren Spearman | LinkedIn This episode is sponsored by House of Performance Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer
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    33 mins
  • Episode 130 - Being Human with guest Dom Dwight

    Episode 130 - Being Human with guest Dom Dwight
    Sep 16 2024
    Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. Joining Abby is Dom Dwight, former Marketing Director and now Director of strategy, insight, product innovation and diversification for Taylors of Harrogate – best known for Yorkshire Tea, the UK’s number one tea brand. In this episode, Dom shares his marketer’s definition of being human, humanness for brands and marketers, the role of AI to free up space for marketers to be more human, vulnerability and imperfections, leadership learnings and psychological safety for marketing teams and agencies. Plus Dom’s career highs and lows. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Dom Dwight | LinkedIn This episode is sponsored by House of Performance Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
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    41 mins

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