• The Unicorn Hunters: Your Guide to Fractional Marketing

  • Mar 3 2024
  • Length: 29 mins
  • Podcast

The Unicorn Hunters: Your Guide to Fractional Marketing

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  • Summary

  • On our first episode, we cover some common terms from our de Novo glossary, talk about the power of leveraging a fractional marketing team, break down some ads from the big game, and provide a path to help you find your creative unicorn.

    For more information about fractional marketing, check out our blog: Do you need another employee, or do you need a Unicorn?

    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

    References:

    Agency Management Institute. “Riding the Wave.” Audience Audit, audienceaudit.com/agency-edge-research-series/

    Neumann, Jen. “Do You Need Another Employee, or Do You Need a Unicorn?” Blog.Think.Denovo, De Novo Marketing , 21 Nov. 2023, https://blog.thinkdenovo.com/fractional-marketing-solution

    Super Bowl Ads:

    E.l.f. “In E.L.F We Trust: E.L.F Cosmetics Game Day Commercial 2024.” YouTube, 7 Feb. 2024, https://www.youtube.com/watch?v=kjVf8ptmDmk

    Temu. “Temu’s Big Game Ad Encore TV Commercial 2024.” YouTube, 12 Feb. 2024, https://www.youtube.com/watch?v=5Od0aOse1wc
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