Think Fresh. A de Novo Marketing Podcast

By: de Novo Marketing
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  • Summary

  • Join de Novo CEO Jen Neumann and Account Manager / Innovation & Education Lead Ryan Shenefelt as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. This isn’t just another marketing podcast; it’s your dose of inspiration and strategy rolled into one.
    Copyright 2024 All rights reserved.
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Marketing Economics
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Episodes
  • Powering Cities Through Communications

    Powering Cities Through Communications
    Sep 11 2024

    Join us for our final Think Fresh episode of the season as we chat with Lori Boren, Assistant City Administrator of Mt Vernon, about the power of effective City Communications. From transforming websites into vibrant hubs to streamlining requests with a CRM, we’ve got insights you won’t want to miss!

    We’ll be back in 2025 with more fresh ideas. Stay tuned!

    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

    Links:

    City of Mount Vernon Website: https://cityofmtvernon-ia.gov/
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    37 mins
  • S&M: You Know, Sales & Marketing

    S&M: You Know, Sales & Marketing
    Aug 7 2024

    In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and should—align for your business’ success. Speaking of things that are aligned, we also touch on pop culture trends and when/if you should leverage them in your marketing campaigns.

    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

    Creative Briefs:

    How Kamala Harris became part of Charli XCX's 'Brat' summer

    https://www.nbcnews.com/tech/internet/kamala-harris-brat-meaning-mean-slang-charli-xcx-what-does-hq-rcna163026

    Kamala HQ X Account: https://x.com/kamalahq
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    47 mins
  • Messaging Matters

    Messaging Matters
    Jul 3 2024

    In this episode, we tackle all things messaging, from how to craft compelling stories and helpful copywriting structure tips to AI’s true value in creative development. We also cover a campaign from Dramamine that gave a boost to barf bags.

    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

    Links:

    Mr. Wind by Epuron

    https://www.youtube.com/watch?v=Bl7xl3IiAqE

    Creative Briefs:

    The Last Barf Bag: A Tribute to a Cultural Icon

    https://www.youtube.com/watch?v=DsRS6vK10YE

    Dramamine - The Last Barf Bag (case study)

    https://www.youtube.com/watch?v=v9zuanOf8u0
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    53 mins

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