Episode Summary:

In this episode of The Raw Files, Vanessa answers a thought-provoking question about luck in business and discusses how preparation, mindset, and strategic thinking can help drive success. She shares insights on how photographers can better approach sales, challenges the concept of price-first thinking, and teaches how to sell the benefits rather than the features of what you offer.

Highlights:

00:05 The Role of Luck in Business

02:41 Rejection and Mindset

9:56 The Importance of Benefits Over Features

10:06 Sales and Mindset

10:30 Selling the Vacation, Not the Plane Ride

14:47 Upcoming Events and Mentorship Opportunities

Resources Mentioned:

To Sell Is Human (Book) – by Daniel H. Pink

Vanessa's Photography Mastermind (currently sold out, with a waiting list)

Upcoming Events:

Imaging USA – February 3-4, 2025, Dallas, TX

WPPI – March 2025, Las Vegas, NV

Listen to The Raw Files Podcast:

Tune in for more real talk on photography business, gear, trends, and mindset shifts that help you succeed in the visual world.

Connect with Vanessa:

Instagram: @VanessaJoy

Website: VanessaJoy.com

Episode Summary:

In this episode of The Raw Files, we tackle the uncomfortable truth about why photographers often shy away from making money. With over 20 years of experience in weddings, portraits, and corporate photography, I reflect on the mindset shifts needed to thrive as a photographer in today’s evolving industry. From the rise of "creator photographers" to the shame tied to charging what you're worth, we discuss the trends, challenges, and solutions for making a sustainable career out of your passion.

Highlights:

00:56 - Why photographers hate making money

01:09 - The difference between traditional photographers and creator photographers

08:08 - The stigma around money and its impact on longevity in the industry

08:36 - Why business knowledge is essential to success

16:03 - A look at photographer bashing and how it hurts the community

16:57 - In-person photo conferences

Upcoming Events:

Imaging USA – February 3-4, 2025, Dallas, TX

WPPI – March 2025, Las Vegas, NV

Links & Resources:

Subscribe on Spotify: The Raw Files

Subscribe on YouTube: @VanessaJoy

Check out my website: https://vanessajoy.com

Join my exclusive community: https://thephotoinsiders.com

Follow on Instagram: @vanessajoy and DM me “Photo Mastermind” for info on my exclusive coaching program.

Want to learn more about mastering the business side of photography? Join my Photo Mastermind! DM me on Instagram for details.

Episode Summary:

In this episode of The Raw Files, we dive into the viral story of a bride’s controversial TikTok video and the ripple effect it had across the wedding industry. Lauren, a Gen Z bride, shared her dissatisfaction with her wedding makeup artist online, sparking debates about professionalism, client communication, and the power of social media in shaping narratives.

Highlights:

00:00 – The viral TikTok story of Lauren and her wedding makeup artist

07:15 – How the wedding industry can improve communication with Gen Z couples

14:40 – The importance of feedback and creating personalized client experiences

20:55 – Why business and sales training is crucial for photographers

28:30 – How the community supported the makeup artist and lessons on empathy

33:15 – Balancing passion with profitability: Lessons from a mastermind program

Links & Resources:

Subscribe on Spotify: The Raw Files

Subscribe on YouTube: @VanessaJoy

Visit my website: VanessaJoy.com

Join my exclusive community: The Photo Insiders

Follow on Instagram: @VanessaJoy – DM me “Mastermind” for info on my coaching program

Upcoming Events:

Imaging USA – February 3-4, 2025, Dallas, TX

WPPI – March 2025, Las Vegas, NV

Take Your Business to the Next Level:

Want to learn more about mastering the business side of photography? Join my Photo Mastermind program! https://bit.ly/photoinsidermm