• Is it luck?

  • Jan 27 2025
  • Length: 16 mins
  • Podcast

  • Summary

  • Episode Summary:

    In this episode of The Raw Files, Vanessa answers a thought-provoking question about luck in business and discusses how preparation, mindset, and strategic thinking can help drive success. She shares insights on how photographers can better approach sales, challenges the concept of price-first thinking, and teaches how to sell the benefits rather than the features of what you offer.


    Highlights:

    00:05 The Role of Luck in Business

    02:41 Rejection and Mindset

    9:56 The Importance of Benefits Over Features

    10:06 Sales and Mindset

    10:30 Selling the Vacation, Not the Plane Ride

    14:47 Upcoming Events and Mentorship Opportunities


    Resources Mentioned:

    To Sell Is Human (Book) – by Daniel H. Pink

    Vanessa's Photography Mastermind (currently sold out, with a waiting list)


    Upcoming Events:

    Imaging USA – February 3-4, 2025, Dallas, TX

    WPPI – March 2025, Las Vegas, NV


    Listen to The Raw Files Podcast:

    Tune in for more real talk on photography business, gear, trends, and mindset shifts that help you succeed in the visual world.


    Connect with Vanessa:

    Instagram: @VanessaJoy

    Website: VanessaJoy.com

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