• The Power of Small Changes in Branding: A Conversation with Mike Adams

  • Sep 7 2024
  • Length: 41 mins
  • Podcast

The Power of Small Changes in Branding: A Conversation with Mike Adams

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  • Summary

  • In this episode, Wendy Coulter, an expert in brand building, talks with Mike Adams, Director of Communications at the American Board of Pediatrics (ABP), about the secrets of successful branding and the 'Hummingbird Effect.' They discuss their collaborative journey, share personal anecdotes, and delve into the impact of small, thoughtful changes in marketing and branding. Mike shares insights on user testing, communication strategies, and the importance of listening to the audience to build trust and achieve remarkable results. The episode also highlights the significance of the role of innovative conference strategies like the Poster Awards in fostering a strong brand culture.

    00:00 Introduction to Brand Building

    00:49 Meet the Guests: Mike Adams and Hanna Jernigan

    01:19 Fun Facts and Personal Stories

    06:22 Mike's Journey with the American Board of Pediatrics

    09:20 The Hummingbird Effect in Action

    16:07 Innovative Marketing Strategies

    29:05 Engaging with Audiences at Trade Shows

    40:12 Conclusion and Final Thoughts
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Marketing Economics
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