The Marketing PodCAST

By: The Marketing Pod
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  • Summary

  • Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.
    © 2024 The Marketing Pod Ltd
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Leadership Marketing Economics
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Episodes
  • Quick guide to today’s B2B marketing and PR trends

    Quick guide to today’s B2B marketing and PR trends
    Oct 13 2023

    What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.
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    11 mins
  • Purpose in marketing

    Purpose in marketing
    Sep 1 2023
    Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the best ways to express purpose in a way that truly resonates with your audience? In this episode, the Marketing Pod team discusses the shift from product-driven to purpose-driven marketing, and what that means for B2B brands.
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    18 mins
  • What questions do we hear most in new client pitch meetings (and how do we respond)?

    What questions do we hear most in new client pitch meetings (and how do we respond)?
    Aug 14 2023

    As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.

    In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they respond, and what they think it says about the way the world of B2B is evolving.

    A great listen if you're about to assess new marketing agencies, prepping for a pitch meeting, or just interested in all things B2B marketing.
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    14 mins

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