• Purpose in marketing

  • Sep 1 2023
  • Length: 18 mins
  • Podcast

Purpose in marketing

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  • Summary

  • Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the best ways to express purpose in a way that truly resonates with your audience? In this episode, the Marketing Pod team discusses the shift from product-driven to purpose-driven marketing, and what that means for B2B brands.
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