Episodes

  • 248: 7 Mindset Shifts That Landed Us on the Inc. 5000 List

    248: 7 Mindset Shifts That Landed Us on the Inc. 5000 List
    Sep 2 2024
    Promotion: Black Women Sell Live - Join Us in Atlanta!
    Are you a Black woman entrepreneur looking to scale your business and increase your sales? Don't miss Black Women Sell Live! This transformative event is all about taking action, making sales, and building your business in real-time. Secure your spot today and join us in Atlanta, Georgia.

    Episode Overview:
    In this episode of the Speak Your Way To Cash® podcast, Ashley Kirkwood breaks down the seven critical mindset shifts that catapulted her company to the prestigious Inc. 5000 list, ranking 370 out of the 5,000 fastest-growing companies in America. This isn't just about making the list—it's about what it takes to grow a business that stands out in a competitive market.

    Key Takeaways:
    • Understanding the Inc. 5000 List: Learn what it is, why it’s important, and how to leverage this accomplishment to elevate your brand.
    • Mindset Shift #1: From Employee to CEO Thinking: Discover how to stop using an employee mindset to make CEO decisions and start thinking like a true entrepreneur.
    • Mindset Shift #2: Investing at the Level of Your Vision: Why it’s essential to invest in high-caliber experts and consultants to scale your business.
    • Mindset Shift #3: Leveraging Global Talent: How to maximize your budget by hiring globally and finding the best talent where your dollar goes further.
    • Mindset Shift #4: Building a Tiered Offer Structure: Create offers that cater to every stage of your client’s journey, ensuring you have something valuable for everyone.
    • Mindset Shift #5: Consistent Content and Community Building: The importance of increasing your content budget and engaging with your community to keep your brand alive and growing.
    • Mindset Shift #6: Investing in Paid Advertising: The role of advertising in driving visibility and growth for your business.
    • Mindset Shift #7: Partnering with Thought Leaders: Why it’s crucial to surround yourself with mentors and coaches who challenge you to think critically and accelerate your vision.
    Final Thoughts: Ashley wraps up the episode by emphasizing the importance of aligning your personal desires with your business growth and staying committed to the mission that drives you, even on the hardest days. Tune in to gain valuable insights and strategies to help you scale your business and achieve your own monumental successes.Links Mentioned:
    • Black Women Sell Live Event
    • Speak Your Way To Cash Book
    • Speak Your Way To Cash Facebook Group
    Join the Conversation: We'd love to hear your thoughts! Join the Speak Your Way To Cash community on Facebook and let us know how you're implementing these mindset shifts in your own business. Don't forget to leave a review and share this episode with fellow entrepreneurs looking to grow their business.
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    51 mins
  • 247: 5 Signs Your Offer Isn’t Scalable & How to Fix It

    247: 5 Signs Your Offer Isn’t Scalable & How to Fix It
    Aug 26 2024
    🎙 Episode Overview:
    In this episode of the Speak Your Way To Cash® podcast, Ashley Kirkwood breaks down the five key signs that your offer isn’t scalable and what you can do to fix it. Fresh off the heels of ranking 370 on the Inc. 5000 list with a 1400% growth rate since 2020, Ashley shares the exact strategies that helped her scale her business to new heights.✨ Key Takeaways:
    • 🔍 Sign #1: You Have to Do Everything Yourself: If your offer depends solely on you, it's time to rethink your approach.
    • 🔍 Sign #2: Lack of Frameworks: Discover the importance of both external and internal frameworks in scaling your business.
    • 🔍 Sign #3: No Tech-Based Systems: Learn why automation is crucial for scaling your operations.
    • 🔍 Sign #4: Customer Acquisition Isn’t Scalable: If your sales process requires one-on-one labor, scaling will be tough—here's how to change that.
    • 🔍 Sign #5: Specialized Talent Required: Why needing A++ talent for everything can bottleneck your growth and what to do instead.
    📚 Resources Mentioned:
    • Black Women Sell Live Event: www.blackwomensellevent.com
    • Speak Your Way To Cash Book: www.speakyourwaytocash.com/book
    • Speak Your Way To Cash Facebook Group: www.facebook.com/groups/speakyourwaytocash
    • Scalable Offers Accelerator: www.speakyourwaytocash.com/scale
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    30 mins
  • 246: Selling from the Stage - How to Use Your Words To Convert More People into Customers

    246: Selling from the Stage - How to Use Your Words To Convert More People into Customers
    Aug 19 2024
    Hey y'all, it's Ashley Kirkwood back with another fire episode of the Speak Your Way to Cash Podcast!

    🔥 Join me at Black Women Sell Live in Atlanta: www.blackwomensellevent.com

    📚 Get the first part of my book FREE: https://www.speakyourwaytocash.com/BookPreviewLive

    💬 Join our free Facebook group: https://www.facebook.com/groups/SpeakYourWayToCash/

    Today we're diving deep into selling from the stage and using your words to attract clients.

    Key Points:

    ✓ If you want more impact, you need more income - they go hand in hand
    ✓ Sales is all about transferring belief from you to your client
    ✓ You gotta sell yourself first before you can sell others
    ✓ Analyze your thoughts about your offer and who you're selling to
    ✓ Understand your audience's current beliefs and objections
    ✓ Address both spoken and unspoken objections in your pitch
    ✓ Develop content that converts and attracts the right people
    ✓ Find your unique voice and communication style
    ✓ Critical thinking and innovation > just copying others
    ✓ Healthy thought habits are crucial for strong belief in your offer I break down my process for creating high-converting webinars, masterclasses and live events. We're talking props, visuals, storytelling - the whole nine yards to keep your audience engaged. Remember, your voice and style will attract the right people.

    Don't be afraid to try different approaches and find what works for YOU.

    Sales isn't manipulation - it's effectively communicating your value.

    Y'all know I'm all about helping experts use their superpowers to change the world. If you're ready to level up your sales game, you NEED to be at Black Women Sell Live! It's going down in Atlanta and it's gonna be transformational. Check out www.blackwomensellevent.com for all the details. This ain't your typical event - we're gonna be taking action and making sales right there live! Let's get that money, change lives, and make an impact! See y'all at Black Women Sell Live!
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    34 mins
  • 245: 20+ Things I Outsource to Lighten My Load as a Seven-Figure Business Owner [Speak Your Way To Cash® Podcast]

    245: 20+ Things I Outsource to Lighten My Load as a Seven-Figure Business Owner [Speak Your Way To Cash® Podcast]
    Aug 12 2024
    In this episode, I am sharing 20+ Things Women Entrepreneurs Can Outsource, Ashley Nicole Kirkwood shares powerful insights on how women entrepreneurs can reclaim their time by outsourcing tasks both in their personal lives and businesses. Set to launch at noon on August 12, 2024, this episode is packed with actionable strategies that can help you streamline your operations, reduce stress, and focus on what truly matters—growing your business.Ashley starts by challenging the mindset that many women, especially Black women, have around doing everything themselves. She emphasizes the importance of prioritizing tasks that align with your business goals and delegating the rest. From hiring nannies and concierge doctors to organizing your home and outsourcing content creation, Ashley breaks down over 20 specific areas where you can buy back your time and invest in your growth.Highlights from the episode include:
    • Childcare Outsourcing: Why hiring a professional nanny can be a game-changer for working moms.
    • Personal Organization: How a professional organizer can transform your home and reduce mental clutter.
    • Meal Prep Services: The benefits of outsourcing meal preparation to stay healthy and focused.
    • Tailoring and Styling: How custom clothing and personal stylists can elevate your professional appearance.
    • Content Creation and Photography: The value of investing in a content team to accelerate your brand's growth.
    Ashley also dives into the deeper issues that women entrepreneurs face, such as the stigma around outsourcing and the mindset shifts needed to embrace support systems. She encourages women to focus on high-level tasks that drive their businesses forward and to stop glorifying burnout.Join Us at Black Women Sell Live: Ready to take your business to the next level? Don’t miss Black Women Sell Live, happening from October 3rd to 5th in Atlanta, Georgia. This is your opportunity to learn from top experts, network with like-minded entrepreneurs, and gain the tools you need to scale your business sustainably. Secure your spot now at www.blackwomensellevent.com.
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    1 hr and 21 mins
  • 244: How To Build Your Dream Team with Dr. Dharius Daniels

    244: How To Build Your Dream Team with Dr. Dharius Daniels
    Jul 29 2024
    Join us at Black Women Sell Live here: www.blackwomensellevent.com

    Join the FREE Speak Your Way To Cash® Facebook Group here: https://www.facebook.com/groups/SpeakYourWayToCash/

    Speak Your Way To Cash podcast, host Ashley Kirkwood brings on one of the most impactful leaders she knows, Pastor Dharius Daniels from Change Church.

    Pastor Daniels shares his insights on leadership, team building, and maintaining high energy while keeping excuses low.

    Ashley commissioned Michelda Johnson, an HR expert, to conduct this interview, ensuring a deep dive into practical leadership strategies.

    Key Takeaways:

    ✅ Leadership Insights: Pastor Daniels discusses his leadership style, sharing invaluable tips and tricks on building and maintaining an effective team.

    ✅ Live Q&A: Listen in on a live Q&A session with Pastor Daniels, where he addresses questions from entrepreneurs about leadership challenges and solutions.

    ✅ Building a Dream Team: Learn how to build a dream team that carries your vision. Pastor Daniels emphasizes the importance of clarifying your dream to determine the type of team you need.

    ✅ Personal Calling Statement (PCS): Pastor Daniels introduces the concept of a PCS and explains how it helps align your life's vision with your business and team.

    ✅ Character and Competencies: Discover how to identify the right people for your team by focusing on their character traits and competencies.

    ✅ Radical Immersion: Pastor Daniels shares his approach to onboarding new team members through radical immersion, ensuring they fully understand the mission and culture of the organization.

    ✅ Proactive Leadership: Learn about the importance of proactive leadership, including catching team members doing something right and making time for coaching, comforting, and correcting.

    ✅ Self-Care for Leaders: Understand why taking care of yourself is crucial for effective leadership and how to balance work with personal well-being.Additional Highlights:
    • Framework for Delegation: Pastor Daniels outlines a framework to avoid dictatorship and abandonment, promoting effective delegation.
    • Emotional Intelligence: Insights on how emotional intelligence impacts leadership and the importance of understanding personal triggers.
    • Survival vs. Thriving: A discussion on moving from survival mode to thriving in business by doing the best you can in your current season with available resources.
    • Practical Recommendations: Pastor Daniels recommends key resources, including books and podcasts, to help sharpen your leadership skills.
    Recommended Resources:
    • Books: "Radical Candor" by Kim Scott, "Personality Is Not Permanent" by Benjamin Hardy.
    • Podcasts: Maxwell Executive Leadership Podcast, Quote of the Day by Sean Croxton.
    Join Ashley, Michelda Johnson, and Pastor Daniels for an inspiring and practical conversation that will equip you with the tools to lead effectively and build a high-performing team.

    For more information about Pastor Dharius Daniels, visit his website at dhariusdaniels.com.

    Call to Action:

    Ready to take your leadership skills to the next level? Make sure to check out the resources mentioned in this episode and join us at Black Women Sell Live for more transformative insights!
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    1 hr and 5 mins
  • 243: Is Cold Calling Dead? What To Do Instead

    243: Is Cold Calling Dead? What To Do Instead
    Jul 22 2024
    🚀In this episode of the Speak Your Way to Cash® podcast, Ashley Kirkwood dives deep into the topic of cold calling and whether it's still an effective strategy in today's business landscape. Ashley shares her personal experiences, from making over 100 cold calls a day in her early career to leveraging cold calling techniques to sell her book, "The Law School Hustle." She breaks down the importance of persistence, the art of the follow-up, and innovative strategies like the Jones method of selling. Ashley also discusses the comparative effectiveness of cold emailing and provides actionable tips for incorporating these strategies into your sales process. Episode Highlights: Introduction: Cold calling is not dead, but it's essential to know your offers well. Personal story: From a $300,000 corporate attorney job to making cold calls for her book tour. Studies show it takes about eight attempts to reach a prospect through cold calling. Personal Experiences with Cold Calling: 🚀Early career in inside sales, making over 100 calls a day. 🚀Learning the importance of persistence and refining calling techniques. 🚀The Jones method of selling: leveraging commonalities to build rapport with prospects. Effective Cold Calling Techniques: 🚀Customizing your approach based on the prospect's location. 🚀Making the process fun and engaging to maintain energy and motivation. 🚀Real-life examples and success stories from using cold calling in various industries. Comparing Cold Calling to Cold Emailing: 🚀Cold emailing as a scalable, less invasive alternative. 🚀Importance of personalizing cold emails to increase response rates. 🚀Combining cold emails with follow-up calls for a more effective outreach strategy. Legal Considerations: 🚀Importance of adhering to consumer protection laws when cold calling or emailing. 🚀Ensuring you have the necessary consents and respect do-not-call registries. 🚀Seeking legal advice to navigate the complexities of marketing laws. Actionable Tips: 🚀How to incorporate cold calling and emailing into your sales strategy. 🚀Tools and resources to enhance your outreach efforts. Special Announcements: Black Women Sell Live Event: 🚀Join us for the second Black Women Sell Live event in Atlanta, Georgia, from October 3rd to 5th, 2024. 🚀Learn how to make millions in sales from industry-leading Black women experts. 🚀Network with like-minded women and build strategies to increase your business's profitability. 🚀Attend now at www.blackwomensellevent.com. Ghana Trip in January 2026: 🚀Speak Your Way to Cash® is hosting an exclusive trip to Ghana for entrepreneurs in January 2026. 🚀Join Ashley and the community for an unforgettable experience of learning and growth. Secure your spot and get more information at www.speakyourwaytocash.com/ghanatrip. If you're interested in direct outreach and improving your pitch, join the Pitch Your Way to Cash membership for comprehensive training and support. Share your thoughts on cold calling and cold emailing in the comments. Let us know what strategies you're using to attract new customers. Join here: www.pitchyourwaytocash.com
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    18 mins
  • 242: How A 30-Day Sabbatical Saved My Life & Business + Come With Me Next Time

    242: How A 30-Day Sabbatical Saved My Life & Business + Come With Me Next Time
    Jul 15 2024
    Watch the YouTube of this episode - you'll want the visuals!

    Exciting Opportunities:
    1. Experience Ghana with Ashley in January 2026! Join us for an incredible group trip to explore the rich culture and history of Ghana. This transformative experience could change your life and business, just as it did for Ashley. Secure your spot now with a small deposit of just $199. Learn more and register at: www.speakyourwaytocash.com/ghanatrip
    2. Don't miss Black Women Sell Live this October! Join Ashley for an empowering 3-day event focused on helping you perfect your offer, sales strategy, and execution. You'll learn how to consistently sell more and scale your business alongside other ambitious entrepreneurs. Get all the details and register today at: www.blackwomensellevent.com
    In this episode, Ashley Kirkwood shares her transformative experience of taking a 30-day sabbatical in January 2024. Key highlights include:
    1. The events leading up to Ashley's decision to take a sabbatical
    2. Visiting Ghana, Bangkok, and Bali during the sabbatical
    3. Lessons learned about rest, productivity, and spiritual growth
    4. How the sabbatical impacted Ashley's business and personal life
    5. Tips for planning and executing a successful sabbatical
    6. The importance of incorporating regular rest into your life
    Ashley also discusses:
    • Hosting an impromptu event in Ghana
    • Overcoming the addiction to "busy-ness"
    • Learning to receive kindness and service from others
    • The financial investment and returns of taking a sabbatical
    • How rest can lead to increased productivity and business growth
    Don't miss out on these exciting opportunities:
    1. Join Ashley at Black Women Sell Live in October! This 3-day event will help you perfect your offer, sales strategy, and execution. Learn more and register at www.blackwomensellevent.com
    2. Experience Ghana with Ashley in January 2026! Be part of this incredible group trip and explore the rich culture and history. Get more details and secure your spot at www.speakyourwaytocash.com/ghanatrip
    Follow Ashley for more insights on business, sales, and personal growth:
    • YouTube (Watch The Video): https://youtu.be/aJe1KOPVh-o
    • Instagram: @theashleynicoleshow @speakyourwaytocash
    • Podcast: Speak Your Way to Cash
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    1 hr and 13 mins
  • 241: Making Millions Without Losing Your Mind - My Mental Health Journey

    241: Making Millions Without Losing Your Mind - My Mental Health Journey
    Jul 8 2024
    JOIN ME AT BLACK WOMEN SELL LIVE: www.blackwomensellevent.com

    Hey guys, it's Ashley Kirkwood with the Speak Your Way to Cash® podcast, and today is a very special episode. It's a different kind of episode where we dive deep into mental health, wellness, and scaling your business to seven figures without losing yourself in the process. I share my personal mental wellness journey, talk about the challenges I've faced, and offer practical advice on maintaining your health while growing your business.

    Takeaways:
    • Mental Health is Physical Health: Understanding the importance of treating mental health as a medical condition, just like any other physical health issue.
    • The Impact of Sleep: How lack of sleep and stress can lead to severe mental health episodes and how to manage it.
    • Finding the Right Support: The importance of having a supportive and knowledgeable medical team.
    • The Role of Faith:How my relationship with God and my faith has guided me through tough times.
    • Setting Boundaries: The necessity of setting boundaries to protect your mental and physical health.
    • Continuous Learning: Embracing continuous growth and learning to adjust your limits as you scale your business. Resources Mentioned:
    • Brain Scan Resources - Call Dr. Napatia Gettings to inquire at (954) 758-4239
    Call to Action
    • Join us at Black Women Sell Live! If you're ready to take your sales and business to the next level without compromising your health, join us in Atlanta, Georgia for Black Women Sell Live. This three-day in-person event will provide you with the tools, strategies, and community support you need to thrive. Learn more and register at Blackwomensellevent.com
    Connect with Us
    • Website: http://speakyourwaytocash.com
    • Instagram: http://instagram.com/theashleynicoleshow
    • Facebook Group: https://www.facebook.com/groups/SpeakYourWayToCash
    If you enjoyed this episode, please leave a review on iTunes and share it with anyone who might benefit from this discussion. Your feedback helps us create more valuable content for you.
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    1 hr and 6 mins