• Sales Promotions are Like Fertilizer (Helpful & Dangerous)

  • Aug 4 2023
  • Length: 5 mins
  • Podcast

Sales Promotions are Like Fertilizer (Helpful & Dangerous)

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  • Summary

  • A little bit of fertilizer is ok.

    Doing some sales promotions is ok.

    Too much fertilizer and you'll fry your lawn.

    Too many promotions, and you'll fry your brand.

    Les Binet's comments on price promotions

    https://www.marketingweek.com/les-binet-price-promotions-recession/


    Consumer behavior information from Michelle Klotz

    https://insidebe.com/articles/the-dangers-of-discounting/
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Leadership Marketing Economics
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