Marketing Musings | Johnny Molson

By: Johnny Molson
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  • Summary

  • Bite-sized thoughts for small business marketing by Wizard of Ads partner Johnny Molson
    Copyright 2024 Johnny Molson
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Leadership Marketing Economics
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Episodes
  • 2024: The Year Digital Becomes "Traditional"

    2024: The Year Digital Becomes "Traditional"
    Jul 8 2024

    Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.

    Inside the Black Box, by Bob Hoffman:

    https://dl.bookfunnel.com/6kwmi0qlsq

    Sources for current click through rates:

    https://broadstreetads.com/successful-click-through-rate/

    https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for

    https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/

    ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising
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    4 mins
  • MYTH: Everyone Goes to Google First

    MYTH: Everyone Goes to Google First
    Jun 6 2024

    Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.
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    4 mins
  • (Anti)Predictions in Marketing for 2024

    (Anti)Predictions in Marketing for 2024
    Jan 3 2024

    Remember when you predicted 5G would change all of humanity?

    You were wrong.

    Maybe we should get out of the "predicting" business.
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    5 mins

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