Robert Witham shares, "We wanted to take our time and be very thoughtful of how we are building this company."

[Why This Is Important] - The main message from this episode is to become a person worth listening to so you can understand the importance of strategic decision-making in business. In the context of Robert Witham's story, the episode emphasizes the significance of starting a direct-to-consumer (D2C) business over a business-to-business (B2B) model, and the careful planning and intention required for success.

[What you need to know.] - Robert Witham, the guest, explains the decision-making process behind choosing a D2C business over a B2B model to start asthma healthcare. They initially considered targeting employers but realized that starting small and slow, and building the brand with intention, would be more feasible.

[What you need to do.] -

1. Understand the thought process behind a D2C versus B2B business model.

2. Consider the benefits of starting small and building a brand deliberately.

3. Learn how direct engagement and listening to the customers' needs can shape a successful business strategy.

[TAKE ACTION] Do this now: Listen to the full episode for valuable insights into the decision-making process and strategic planning when starting a business.

Gayle Turner is President of The Storytellers Channel, Inc. https://storytellerschannel.com/ For close to five decades he has used the power of story to initiate and sustain change while growing leaders and building productive corporate and community cultures.

Check out his LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/wgayleturner/

Shelli Jost Brady is Founder & Catalyst at Alchemy Consulting and Chief Operating Officer at The Storytellers Channel, Inc.

Check out her LinkedIn profile to learn the rest of the story. https://www.linkedin.com/in/shelli-jost-brady-94b44835/

Robert Witham is Co-Founder and Co-CEO at Azimuth Healthcare. He’s an experienced military veteran, having served as a Captain in the United States Army Reserves for over 11 years. Transitioning from military service to the healthcare sector, he brings a wealth of leadership skills and strategic acumen as a healthcare executive. With a track record of driving sustainable growth and orchestrating strategic success for providers, payors, and start-ups, I excel in cultivating positive relationships within diverse organizational structures, both large and small.

Check out Robert’s profile on LinkedIn: https://www.linkedin.com/in/robert-witham-he-him-military-veteran-70423a66/

Download a FREE checklist of how to craft intentional stories to inspire results. https://storytellerschannel.com/inspire

Keywords

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