In this episode, Michael Murray discusses the importance of structure in real estate coaching. He emphasises starting with addressing challenges upfront and proposes a simple daily routine for agents, including regular communication with vendors, team meetings, and dedicated prospecting sessions. Michael stresses the need for consistency in prospecting efforts and networking with referrers. He concludes by highlighting the effectiveness of routine repetition for success in real estate. Tune in for more insights and resources on Michael's website and social media platforms.

Welcome to the Michael Murray Podcast | Keeping Real Estate Simple. In today's episode, Michael explores the pivotal importance of marketing within the realm of real estate.

Michael discusses the misconception about marketing in real estate, emphasising its role as reinforcement rather than a standalone solution. He explains how understanding your audience and tailoring marketing to their needs can make the process simpler and more effective.

In the digital age, local focus remains paramount for real estate agents despite the global reach of marketing strategies. Consistency and integration of marketing into daily routines are essential for sustained success in real estate.

Digital presence and testimonials play a crucial role in shaping perceptions and attracting clients in today's competitive market. Michael shares insights on how agents can leverage their digital presence effectively to stand out.

Thanks for tuning in to the Mike Murray Podcast. For more insights and resources, visit https://www.mmhighperformancecoach.com.au/or connect with Michael Murray High Performance Coach on social media.

Today we're talking about a fundamental aspect of successful client interactions: understanding the "What's In It For Me" aka WIIFM principle. In most coaching sessions, I often emphasise the importance of considering the WIIFM factor. This concept is crucial because sometimes, we can get caught up talking about ourselves or our results, rather than focusing on what truly matters to our clients.

Whether you're prospecting, in a listing presentation, or overcoming objections, never lose sight of what's in it for your client. It's essential to highlight to them why your services or benefits are important to them, because ultimately, people's number one subject is themselves.