What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you’re competing against a sea of lookalike businesses?

In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple “front door” offer, to breathing new life into an outdated brand without blowing it all up.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

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00:00 Introduction and Host Banter

01:46 Strategy Question: Standing Out in IT

04:32 Messaging and Branding Insights

11:33 Design Question: Making Boring Topics Engaging

19:38 Choosing the Right Marketing Strategy

20:06 Leveraging Existing Strengths

20:43 Creating Effective Offers

22:17 Exploring Referral Networks

23:02 Digital Advertising Considerations

24:03 Niche Marketing Tactics

27:27 Addressing Outdated Branding

32:03 Subtle Rebrands vs. Full Overhauls

37:55 Lessons from Major Brand Rebrands

41:53 Conclusion and Next Steps

If your “audience profile” sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you’re actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into something that truly connects. They also touch on practical ways to uncover what customers really care about—without drowning in data or overcomplicating the process.

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In this episode of Marketing Team of One, we dive into the practical side of video storytelling. Eric talks with Taylor McMahon of Weather Light Media about the creative and strategic choices that make videos effective, from understanding the audience to selecting the right storytelling style. The conversation touches on why authenticity often outperforms high polish, how to adapt content for different platforms, and the steps that take a project from concept to finished piece. It is an episode for marketers who want to tell stories that stick, keep budgets in check, and maybe even avoid producing another forgettable “corporate video” that no one finishes watching.

Links Mentioned in the show:

https://www.weatherlightmedia.com/

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00:00 Introduction

00:40 Meet the Guest: Taylor McMahon

00:59 Diving into Video Storytelling

02:41 Understanding Your Audience

03:30 Creating Engaging Content

03:53 Role Play: Selling Drills

08:09 Types of Video Content

12:50 Authenticity in Marketing

14:19 Authenticity in Company Culture

14:38 Using Humor in Product Demos

15:04 The Power of Testimonials

15:31 Influencer Marketing Strategies

17:24 The Importance of Repetition in Advertising

18:03 Crafting a Compelling Story

21:11 Understanding the Creative Brief

23:27 Video Production Workflow

25:44 Budgeting and Cost Considerations

29:55 Final Thoughts

In this episode of Marketing Team of One, Eric and Mike dive into a provocative question: Is marketing losing its edge, or is it simply evolving? As they debate the decline of traditional tactics like content marketing and cold outreach, they uncover a deeper issue: the blurred boundary between sales and marketing and how smaller teams can adapt when resources are tight.

They explore why brand differentiation is critical in today’s noisy landscape, how to make marketing and sales work together instead of at odds, and why marketers must be more intentional than ever in defining their audience. Expect a candid conversation on the existential crisis facing modern marketing teams and why there is still hope for those willing to rethink the playbook.

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0:00 Introduction & Banter
0:24 Questioning Marketing’s Effectiveness
1:46 Content Marketing & Organic Traffic
2:48 Marketing vs. Sales
4:11 Performance Marketing & Budget Constraints
6:31 AI, Automation, and the Personal Touch
8:31 Cold Outreach & Oversaturation
10:46 Brand Building & Differentiation
13:45 GoDaddy vs. Squarespace
16:07 Branding and Market Positioning
18:45 Pitching a Rebrand to Leadership
21:07 Differentiation and Niche Marketing
23:45 The Value of Outside Perspective
26:00 Marketing’s Role in Business Growth
28:45 Marketing Evolution & Final Thoughts
32:00 Outro & Where to Find More

This episode of Marketing Team of One takes a closer look at one of the most overlooked marketing bottlenecks: assets. Eric and Mike explore the ripple effect that disorganized files, missing templates, and chaotic content libraries can have on your day-to-day work—especially in small teams or volunteer-run groups. Along the way, they unpack what makes an “essential” asset, share ways to build a more useful toolkit, and swap war stories from the frontlines of marketing mayhem. It’s part practical advice, part relatable vent session, and entirely focused on making your job a little more efficient.

Links Mentioned in the show:

Air Asset Management : https://air.inc/

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00:54 Discussing Marketing Assets

01:22 Challenges with Volunteer Organizations

04:32 Essentials for Marketing

08:51 The Importance of Being Prepared

14:00 Analogy: Marketing Assets and Sprinkler Repairs

16:05 The Power of Templates in Marketing

17:14 Essential Marketing Tools and Assets

19:17 Organizing and Accessing Marketing Assets

22:03 Digital Storage Solutions for Marketing

23:31 Best Practices for File Management

28:02 Ensuring Asset Accessibility and Efficiency

33:13 Final Thoughts and Conclusion

In this episode of Marketing Team of One, Eric and Mike take a step back to reflect on a stretch of time when their own internal project hit a wall—not because of lack of effort, but because clarity was missing in action. They explore how easy it is to confuse motion with progress, and how fuzzy goals, undefined audiences, unclear messaging, or even vague project scopes can quietly create marketing bottlenecks. For solo marketers juggling strategy, execution, and everything in between, this episode is a reminder that clarity isn’t just helpful—it’s foundational. Tune in for relatable lessons, candid reflection, and a few metaphorical buckets of water.

Links Mentioned in the show:

Adequate T-Shirt

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00:25 Struggles and Frustrations in Marketing

01:24 The Importance of Clarity

03:22 Strategy vs. Tactics

05:19 Defining Clear Goals

09:07 Understanding Your Target Audience

11:28 Branding and Messaging Essentials

17:04 Fine-Tuning Existing Systems

18:21 The Importance of Clarity in Projects

21:01 Lessons Learned from Past Projects

23:25 Aligning Leadership and Team Goals

28:27 The Value of Established Systems

31:28 Podcast Wrap-Up and Final Thoughts

When time is tight and demands keep growing, how do you actually “do more with less”? In this episode, Eric and Mike dive into the daily pressures solo marketers face and share real-world strategies for reclaiming bandwidth. From identifying what truly moves the needle to using AI for micro-efficiencies, minimizing meetings, and learning when to just stop doing certain things (yes, even the fun ones), this conversation blends practical tactics with an honest look at the trade-offs required to stay effective—and sane. Whether you're navigating chaos or considering outside help, this one’s a roadmap for doing less, better.

Links Mentioned in the show:

Make Time book - https://maketime.blog/

Michael Hyatt Free to Focus : https://fullfocusstore.com/products/free-to-focus

Freedom Compass

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00:41 Discussing Bandwidth Challenges

02:32 Small Steps to Increase Efficiency

05:10 Leveraging AI for Productivity

14:16 The Role of Meetings in Productivity

16:11 Questioning Organizational Norms

18:17 Embracing Chaos in Workflows

20:48 Making Strategic Decisions to Optimize Time

23:04 Evaluating Your Goals and Tasks

23:33 The Challenge of Letting Go

24:46 Finding Joy in Your Work

25:16 Dealing with External Requests

28:58 Using Data to Make Decisions

32:59 Seeking Help and Delegating Tasks

41:28 Building Systems Around Chaos

42:46 Conclusion and Takeaways

In this episode, Eric and Mike explore how AI is shaking up the world of content marketing. They unpack what’s changed—from how people search to how content is created—and why the old playbook might need a refresh. It’s a conversation about finding clarity, staying relevant, and creating content that still connects in an increasingly automated landscape. A smart listen for anyone wondering where content marketing goes from here.

Links Mentioned in the show:

Podcast link to Liquid Death interview:
https://uncensoredcmo.com/125

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