Content calendars get a bad reputation. They sound rigid, corporate, and like something you "should" be doing instead of something that actually helps.

In this episode, Eric and Mike reframe what a content calendar is really for: giving you clarity, consistency, and a system that doesn't make you want to quit marketing altogether. They walk through how to organize your ideas, define what you should actually talk about, and build a realistic posting rhythm that fits your life.

If your marketing feels scattered, overwhelming, or permanently stuck in planning mode, this episode will help you turn chaos into a system you can finally stick to.

Links mentioned in the show:

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In this episode, Mike and Eric rewind the tape on how the Marketing Team of One Podcast went from a long-running idea to an actual, consistent show. They walk through the early days, starting from the "do we really need a podcast?" debates, down to the realization that talking out loud works a lot better for them than staring at a blinking cursor. Each share the moments that shaped the podcast: the practical reasons behind choosing video, the decision to keep things conversational, the push for consistency, and the way they use each episode to help solo marketers feel less buried by the work.

It's part origin story, part creative therapy session, and part reminder that sometimes the best marketing you can do is simply showing up as yourself whether it be on camera, in real time, or figuring it out as you go.

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_____________________________________

00:00 Introduction and Welcome

00:56 Why Start a Podcast?

01:21 Choosing the Podcast Theme

03:13 Building Awareness and Trust

05:04 Commitment to Content Creation

06:24 Overcoming Initial Challenges

07:04 Defining the Podcast Audience

09:16 Setting Up the Podcast

13:07 Making the Podcast a Lifestyle Choice

15:17 Continuing the Podcast Journey

15:30 Building the Digital Platform

17:04 Recording Challenges and Practice Runs

18:23 Team Dynamics and Content Strategy

19:22 Launching and Scheduling Episodes

20:33 Editing and Production Insights

23:00 Strategic Shifts and Guest Appearances

24:55 SEO and Thumbnail Optimization

28:45 Evaluating Success and Future Plans

33:31 Concluding Thoughts and Gratitude

On this episode of Marketing Team of One, Eric sits down with Steve Joves, a creative leader and the Creative Manager for SAFE Credit Union. He has spent his career moving across industries and adapting to new challenges.

They talk about what it means to guide brand expression inside a growing organization, how to build creative systems that scale, and why collaboration often matters more than headcount. Steve shares his perspective on staying inspired, making design decisions with intention, and leading a team through change with clarity and humor. This conversation offers practical encouragement for marketers who work solo or lead small teams and want to create work that actually connects.

Links Mentioned in the show:

Wolves Amongst Zombies Movie -

https://youtu.be/CZDgVtL5txw?si=39PQHw39lfzbfGjo

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_____________________________________

01:30 Steve Jovez's Educational Background

02:23 Career Journey in Design and Gaming

04:28 Transition to Credit Union Industry

07:10 Role and Responsibilities of a Creative Manager

13:06 Creative Direction and Campaigns

21:08 Website Redesign and Brand Refresh

25:10 The Challenge of Incorporating Orange

26:39 Designing a Museum-Like Website

28:27 Successful Website Launch and Team Collaboration

30:21 Creative Campaigns and Theme Development

31:18 Storyboarding and Visual Representation

32:58 Creating an Award-Winning Short Film

35:37 Balancing Creativity and Marketing

44:21 Efficient Marketing Strategies

46:47 Podcast Recap and Closing Remarks

Two podcasters. One $100 budget. In this episode of Marketing Team of One, Eric and Mike put their scrappy marketing instincts to the test, proving that creativity might just be the most valuable asset of all.

It's a playful showdown of ideas, strong opinions, and questionable coffee purchases — because when time and money are short, ingenuity has to pick up the slack. You'll walk away with plenty of laughs, a few "why didn't I think of that" moments, and some real talk about what actually works when you're running marketing solo.

Links mentioned in the show:

Guerilla Marketing Book 1998 version:

https://www.amazon.com/Guerrilla-Marketing-Secrets-Profits-Business/dp/0395906253

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_____________________________________

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_____________________________________

00:43 Today's Topic: Affordable Marketing Strategies

00:54 Gorilla Marketing vs. Guerrilla Marketing

01:58 The $100 Marketing Challenge

05:50 Key Principles of Effective Marketing

10:01 Building a Strong Online Presence

18:29 Alternative Marketing Tactics

24:31 The Importance of Owning Your Web Presence

25:54 Optimizing Google My Business and Online Directories

26:51 Leveraging Google Reviews for Local Businesses

27:48 Debating the Use of Facebook for Business

29:16 Exploring Cost-Effective Marketing Strategies

34:38 The Role of Social Media in Modern Marketing

35:30 The Reality of Paid Social Media Strategies

40:11 Free and Affordable Marketing Tools

43:22 Final Thoughts and Friendly Debate

50:07 Conclusion and Podcast Information

In this episode of Marketing Team of One, Eric and Mike sit down with Doug Aguiar, former Chief Marketing Officer of Golden 1 Credit Union, to explore what small marketing teams can learn from large-scale brand operations. Doug shares insights from decades in financial-services marketing—covering brand reputation, consumer trust, storytelling, and the art of balancing creativity with measurable results. From managing multimillion-dollar campaigns to helping a one-person team stay strategic and scrappy, this episode connects the dots between high-level brand leadership and hands-on marketing execution.

Feel free to reach out to Doug at:
https://www.linkedin.com/in/douglasaguiar

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_____________________________________

00:00 Introduction and Casual Banter

00:26 Welcome to the Marketing Team of One Podcast

00:41 Introducing Doug Aguiar

01:24 Doug's Career Journey and Insights

02:24 The Importance of Storytelling in Marketing

03:40 Golden One Credit Union and the Arena Naming Rights

05:12 Challenges and Strategies in Marketing

07:01 The Value of Branding and Marketing Investments

11:08 Digital Marketing Focus for Small Teams

12:00 Influencer Marketing and Retargeting Strategies

14:56 The Importance of Building Trust in Marketing

15:06 The Power of Retargeting and Digital Marketing

15:36 The Shift from Traditional to Digital Media

16:01 Balancing Brand Awareness and Performance Marketing

17:42 The Role of Integrated Campaigns

19:11 Challenges of a One-Person Marketing Team

20:29 Effective Strategies for Small Marketing Budgets

21:47 Humanizing Your Brand

22:55 Recap and Key Takeaways for Marketing Teams of One

29:40 Final Thoughts and Contact Information

Your brand feels stuck in the past. Your marketing feels like guesswork. And you're surrounded by competitors that all look and sound the same.

In Part 2 of this special two-part episode of Marketing Team of One, Eric and Mike sit down again with returning guest Jill Felty to continue answering real listener questions about strategy, design, and messaging.

In this follow-up conversation, they tackle the next round of questions—like how to define a niche that truly sets your business apart, create a clear "front door" offer, and refresh an outdated brand without scrapping everything you've built.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

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What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you're competing against a sea of lookalike businesses?

In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple "front door" offer, to breathing new life into an outdated brand without blowing it all up.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

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_____________________________________

00:00 Introduction and Host Banter

01:46 Strategy Question: Standing Out in IT

04:32 Messaging and Branding Insights

11:33 Design Question: Making Boring Topics Engaging

19:38 Choosing the Right Marketing Strategy

20:06 Leveraging Existing Strengths

20:43 Creating Effective Offers

22:17 Exploring Referral Networks

23:02 Digital Advertising Considerations

24:03 Niche Marketing Tactics

27:27 Addressing Outdated Branding

32:03 Subtle Rebrands vs. Full Overhauls

37:55 Lessons from Major Brand Rebrands

41:53 Conclusion and Next Steps

If your "audience profile" sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you're actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into something that truly connects. They also touch on practical ways to uncover what customers really care about—without drowning in data or overcomplicating the process.

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