In this episode of Marketing Team of One, Eric and Mike sit down with Doug Aguiar, former Chief Marketing Officer of Golden 1 Credit Union, to explore what small marketing teams can learn from large-scale brand operations. Doug shares insights from decades in financial-services marketing—covering brand reputation, consumer trust, storytelling, and the art of balancing creativity with measurable results. From managing multimillion-dollar campaigns to helping a one-person team stay strategic and scrappy, this episode connects the dots between high-level brand leadership and hands-on marketing execution.

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.com

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

00:00 Introduction and Casual Banter

00:26 Welcome to the Marketing Team of One Podcast

00:41 Introducing Doug Aguiar

01:24 Doug's Career Journey and Insights

02:24 The Importance of Storytelling in Marketing

03:40 Golden One Credit Union and the Arena Naming Rights

05:12 Challenges and Strategies in Marketing

07:01 The Value of Branding and Marketing Investments

11:08 Digital Marketing Focus for Small Teams

12:00 Influencer Marketing and Retargeting Strategies

14:56 The Importance of Building Trust in Marketing

15:06 The Power of Retargeting and Digital Marketing

15:36 The Shift from Traditional to Digital Media

16:01 Balancing Brand Awareness and Performance Marketing

17:42 The Role of Integrated Campaigns

19:11 Challenges of a One-Person Marketing Team

20:29 Effective Strategies for Small Marketing Budgets

21:47 Humanizing Your Brand

22:55 Recap and Key Takeaways for Marketing Teams of One

29:40 Final Thoughts and Contact Information

Your brand feels stuck in the past. Your marketing feels like guesswork. And you’re surrounded by competitors that all look and sound the same.

In Part 2 of this special two-part episode of Marketing Team of One, Eric and Mike sit down again with returning guest Jill Felty to continue answering real listener questions about strategy, design, and messaging.

In this follow-up conversation, they tackle the next round of questions—like how to define a niche that truly sets your business apart, create a clear “front door” offer, and refresh an outdated brand without scrapping everything you’ve built.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.com

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you’re competing against a sea of lookalike businesses?

In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that helps your business stand out, to creating a simple “front door” offer, to breathing new life into an outdated brand without blowing it all up.

Links Mentioned in the show:

felty.co

Roast and Toast

Storybrand

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.com

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

00:00 Introduction and Host Banter

01:46 Strategy Question: Standing Out in IT

04:32 Messaging and Branding Insights

11:33 Design Question: Making Boring Topics Engaging

19:38 Choosing the Right Marketing Strategy

20:06 Leveraging Existing Strengths

20:43 Creating Effective Offers

22:17 Exploring Referral Networks

23:02 Digital Advertising Considerations

24:03 Niche Marketing Tactics

27:27 Addressing Outdated Branding

32:03 Subtle Rebrands vs. Full Overhauls

37:55 Lessons from Major Brand Rebrands

41:53 Conclusion and Next Steps

If your “audience profile” sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you’re actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into something that truly connects. They also touch on practical ways to uncover what customers really care about—without drowning in data or overcomplicating the process.

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode of Marketing Team of One, we dive into the practical side of video storytelling. Eric talks with Taylor McMahon of Weather Light Media about the creative and strategic choices that make videos effective, from understanding the audience to selecting the right storytelling style. The conversation touches on why authenticity often outperforms high polish, how to adapt content for different platforms, and the steps that take a project from concept to finished piece. It is an episode for marketers who want to tell stories that stick, keep budgets in check, and maybe even avoid producing another forgettable “corporate video” that no one finishes watching.

Links Mentioned in the show:

https://www.weatherlightmedia.com/

_____________________________________

Subscribe to Our YouTube Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

🔗https://www.linkedin.com/showcase/marketingteamofone/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

00:00 Introduction

00:40 Meet the Guest: Taylor McMahon

00:59 Diving into Video Storytelling

02:41 Understanding Your Audience

03:30 Creating Engaging Content

03:53 Role Play: Selling Drills

08:09 Types of Video Content

12:50 Authenticity in Marketing

14:19 Authenticity in Company Culture

14:38 Using Humor in Product Demos

15:04 The Power of Testimonials

15:31 Influencer Marketing Strategies

17:24 The Importance of Repetition in Advertising

18:03 Crafting a Compelling Story

21:11 Understanding the Creative Brief

23:27 Video Production Workflow

25:44 Budgeting and Cost Considerations

29:55 Final Thoughts

In this episode of Marketing Team of One, Eric and Mike dive into a provocative question: Is marketing losing its edge, or is it simply evolving? As they debate the decline of traditional tactics like content marketing and cold outreach, they uncover a deeper issue: the blurred boundary between sales and marketing and how smaller teams can adapt when resources are tight.

They explore why brand differentiation is critical in today’s noisy landscape, how to make marketing and sales work together instead of at odds, and why marketers must be more intentional than ever in defining their audience. Expect a candid conversation on the existential crisis facing modern marketing teams and why there is still hope for those willing to rethink the playbook.

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/showcase/marketingteamofone/

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.com

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

0:00 Introduction & Banter
0:24 Questioning Marketing’s Effectiveness
1:46 Content Marketing & Organic Traffic
2:48 Marketing vs. Sales
4:11 Performance Marketing & Budget Constraints
6:31 AI, Automation, and the Personal Touch
8:31 Cold Outreach & Oversaturation
10:46 Brand Building & Differentiation
13:45 GoDaddy vs. Squarespace
16:07 Branding and Market Positioning
18:45 Pitching a Rebrand to Leadership
21:07 Differentiation and Niche Marketing
23:45 The Value of Outside Perspective
26:00 Marketing’s Role in Business Growth
28:45 Marketing Evolution & Final Thoughts
32:00 Outro & Where to Find More

This episode of Marketing Team of One takes a closer look at one of the most overlooked marketing bottlenecks: assets. Eric and Mike explore the ripple effect that disorganized files, missing templates, and chaotic content libraries can have on your day-to-day work—especially in small teams or volunteer-run groups. Along the way, they unpack what makes an “essential” asset, share ways to build a more useful toolkit, and swap war stories from the frontlines of marketing mayhem. It’s part practical advice, part relatable vent session, and entirely focused on making your job a little more efficient.

Links Mentioned in the show:

Air Asset Management : https://air.inc/

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/showcase/marketingteamofone/

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.com

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

00:54 Discussing Marketing Assets

01:22 Challenges with Volunteer Organizations

04:32 Essentials for Marketing

08:51 The Importance of Being Prepared

14:00 Analogy: Marketing Assets and Sprinkler Repairs

16:05 The Power of Templates in Marketing

17:14 Essential Marketing Tools and Assets

19:17 Organizing and Accessing Marketing Assets

22:03 Digital Storage Solutions for Marketing

23:31 Best Practices for File Management

28:02 Ensuring Asset Accessibility and Efficiency

33:13 Final Thoughts and Conclusion

In this episode of Marketing Team of One, Eric and Mike take a step back to reflect on a stretch of time when their own internal project hit a wall—not because of lack of effort, but because clarity was missing in action. They explore how easy it is to confuse motion with progress, and how fuzzy goals, undefined audiences, unclear messaging, or even vague project scopes can quietly create marketing bottlenecks. For solo marketers juggling strategy, execution, and everything in between, this episode is a reminder that clarity isn’t just helpful—it’s foundational. Tune in for relatable lessons, candid reflection, and a few metaphorical buckets of water.

Links Mentioned in the show:

Adequate T-Shirt

_____________________________________

Subscribe to Our Channel:

Don't miss out on future episodes filled with valuable insights and tips!

👉 http://www.youtube.com/@MarketingTeamofOne

Subscribe to YouTube and hit the bell icon to stay updated.

Connect with Us on LinkedIn:

Join our professional network and stay connected with the latest updates:

🔗 https://www.linkedin.com/showcase/marketingteamofone/

🔗 https://www.linkedin.com/in/michael-d-hendry/

🔗 https://www.linkedin.com/in/eric-grotenhuis-pagedesign/

Download Free Tools:

Enhance your marketing efforts with our exclusive free tools. Get access now!

📥 Download Free Tools - www.marketingteamofone.net/freebies

_____________________________________

Join Our Reddit Community:

Engage in discussions, ask questions, and connect with fellow marketers:

👾 https://www.reddit.com/r/marketingteamofone/

Visit Our Website:

For more resources, articles, and information, check out our website:

🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

_____________________________________

00:25 Struggles and Frustrations in Marketing

01:24 The Importance of Clarity

03:22 Strategy vs. Tactics

05:19 Defining Clear Goals

09:07 Understanding Your Target Audience

11:28 Branding and Messaging Essentials

17:04 Fine-Tuning Existing Systems

18:21 The Importance of Clarity in Projects

21:01 Lessons Learned from Past Projects

23:25 Aligning Leadership and Team Goals

28:27 The Value of Established Systems

31:28 Podcast Wrap-Up and Final Thoughts