In this episode, we dig into the subtle power of the word "just"—a tiny word with big implications. Have you ever been told to "just build a website" or "just send out a quick email campaign"? Sounds easy, right? Not to those actually doing the work. We break down how this little word can oversimplify complex tasks, especially for marketers, and explore how language changes over time (it’s possible grunts might make a comeback.) We'll also take a look at other overused phrases and how they can unintentionally create misunderstandings between leadership and teams. We end by serving up a delicious word salad.

Links Mentioned in the show:

https://www.workinggenius.com/

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https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, Eric catches up with Calvina Nguyen, President and CEO of Your Brand Spark, and longtime friend. Calvina opens up about her passion for helping small, heart-driven businesses that are working to make the world a better place — from empowering artisans to supporting social enterprises with big dreams and tiny teams. These businesses have all the heart but often lack the resources and know-how to market themselves. With her background in design, photography, and brand consulting, Calvina talks about what it takes for a company to find their voice, boost their visibility, and tell their story in a way that resonates with the world.

Your Brand Spark: Calvina’s Website

https://yourbrandspark.com/

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https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, Eric leans into full vacation mode—Hawaiian shirt, candy cigar, and all—believing that AI's handling his workload so he can kick back indefinitely. But reality bites as Mike steers the conversation shifts to AI's limitations. Both move on to tackle the fantasy of full automation, pointing out that while AI is handy, it’s not exactly ready to steal our jobs yet. At this point generative AI still falls short when it comes to delivering client-ready work, and human creativity isn’t going out of style anytime soon. One day we’ll all get to permanent beach mode, but today is not that day (sorry Eric.)

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Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

Mike sits down with Jill Felty, a master of words and StoryBrand Certified Guide who transforms ordinary copy into vibrant, personality-packed messaging that makes brands unforgettable. In this episode, Jill takes us on her journey from penning compelling letters for a major nonprofit to helping small businesses inject their unique voice into their marketing. She emphasizes the joys and struggles of managing social media, the art of storytelling, and why brand personality is the secret sauce to winning customers' hearts. Whether you're navigating the world of branding or simply love a good story, check out the insights this episode has to offer!

Links Mentioned in the show:

Jill’s Website - https://www.felty.co/

What Jan’s Problems Have to do With Your Brand - https://www.felty.co/blog/storybrand-framework-part-3

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If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, Mike and Eric dive into the delicate dance of giving and receiving feedback—because who doesn't love a good critique, right? They talk about how to survive these sessions where subjective opinions can run wild, and why it’s important to keep your cool when your heart is set on an idea. Both share tips on how to approach feedback without turning it into a battle royale. Tune in to this episode to learn how to keep the conversation constructive, avoid creative meltdowns, and, most importantly, get everyone on the same page—even if that page is a slightly awkward shade of purple.

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Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

In this episode, Mike and Eric dive into WordPress – the platform that powers a huge chunk of the internet. Despite its impressive success and the countless businesses that rely on it, Mike shares growing frustrations with its quirks, while weighing the pros and cons of its use after having built Wordpress sites for over 12 years. He takes us through his thought process and provides some things to consider when owning a Wordpress website.

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https://open.spotify.com/show/3BEYh7NasXU63mERF7qPWV?si=386ce9eca1634bb3

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Referral Links:

If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma - https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

In this episode we welcome Erika Fatula from River City Food Bank to take a seat on the crying couch and talk about the challenges of being a solo marketer in the non-profit space. As Director of Development and Marketing, Erika has found that by focusing on the stories of the people they serve, their organization has been able to effectively reach both guests and supporters of the food bank.

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🌐 www.marketingteamofone.net

_______________________________________________

Referral Links:

If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma - https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk

In episode 6, Files Done Right, Eric and Mike paint a picture of the wild world of file types and the notorious game of "file ping pong." Ever been sent a JPEG when a PDF was needed? Your pain is understandable. Alternatively, Ever been asked for an SVG file and you don’t have it? There’s a solution to that. With so many file types in the workplace, it's easy to overlook vendors' specific demands. Tune in to avoid color space disasters and learn why RGB and CMYK are more than just random letters, and learn how to talk like a file pro.

Links Mentioned in the show:

Adobe Bridge is a standard asset management tool:

🌉 https://www.adobe.com/products/bridge.html

Air is one of our favorite, cost-effective online digital asset management platforms:

💨 https://air.inc/

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____________________________________________

Referral Links:

If you are considering signing up for these services, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii

Figma - The leading collaborative design tool for building meaningful products. Seamlessly design, prototype, develop, and collect feedback in a single platform.

Figjam - https://psxid.figma.com/k4e5eyccd46o-lpaypq

Figma - https://psxid.figma.com/7x5n2lfe4shr

Professional - https://psxid.figma.com/7xpzj3wmbw5x-ouafk