In this episode, we dig into the subtle power of the word "just"—a tiny word with big implications. Have you ever been told to "just build a website" or "just send out a quick email campaign"? Sounds easy, right? Not to those actually doing the work. We break down how this little word can oversimplify complex tasks, especially for marketers, and explore how language changes over time (it’s possible grunts might make a comeback.) We'll also take a look at other overused phrases and how they can unintentionally create misunderstandings between leadership and teams. We end by serving up a delicious word salad.

Links Mentioned in the show:

https://www.workinggenius.com/

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In this episode, Eric catches up with Calvina Nguyen, President and CEO of Your Brand Spark, and longtime friend. Calvina opens up about her passion for helping small, heart-driven businesses that are working to make the world a better place — from empowering artisans to supporting social enterprises with big dreams and tiny teams. These businesses have all the heart but often lack the resources and know-how to market themselves. With her background in design, photography, and brand consulting, Calvina talks about what it takes for a company to find their voice, boost their visibility, and tell their story in a way that resonates with the world.

Your Brand Spark: Calvina’s Website

https://yourbrandspark.com/

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In this episode, Eric leans into full vacation mode—Hawaiian shirt, candy cigar, and all—believing that AI's handling his workload so he can kick back indefinitely. But reality bites as Mike steers the conversation shifts to AI's limitations. Both move on to tackle the fantasy of full automation, pointing out that while AI is handy, it’s not exactly ready to steal our jobs yet. At this point generative AI still falls short when it comes to delivering client-ready work, and human creativity isn’t going out of style anytime soon. One day we’ll all get to permanent beach mode, but today is not that day (sorry Eric.)

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🌐 www.marketingteamofone.net

_____________________________________

Referral Links:

If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well.

Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes.

https://fathom.partnerlinks.io/2mzzhdo4ekii