It's Not About the Money: In Search of Grounded Fundraising

By: Heather Winchell and Andy Brennan
  • Summary

  • For us, ministry fundraising is the overflow of a deep sense of purpose. In “It’s Not About the Money”, we look past formulas, and explore both the nuance and the big picture of the fundraising journey. It’s not about tips, tricks, or clever phrasing. It’s about being grounded. Each episode focuses on an aspect of real life as a support-seeker. We hold space for both practice and theory. Join us as we explore the truth that, while the funding is essential, it’s not about the money.

    © 2025 It's Not About the Money: In Search of Grounded Fundraising
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Episodes
  • 43. Coach Aaron Gonyou on Preparing for Fundraising Success
    Feb 19 2025

    "God could drop the money in your lap, but instead, He takes you through a process that humbles you, grows your faith, and challenges you to see ministry as a team sport—not an individual one."

    "Support raising is counter-cultural, but it’s not counter-biblical. It transcends culture, and though it’s awkward and hard, it’s a biblical practice that God uses to prepare us for ministry."


    Heather and Andy are joined by kingdom entrepreneur Aaron Gonyou of Unmuzzled Ox to discuss the critical aspects of preparing ministry workers for their assignments. They delve into the essential aspects of preparing ministry workers for their assignments. Drawing from decades of diverse experiences, Aaron highlights common pitfalls organizations encounter when equipping staff for partnership development. He emphasizes the significance of comprehensive preparation, identifies major mistakes that can hinder fundraising efforts, and discusses the multifaceted benefits of holistic support from local churches. Throughout the conversation, Aaron shares practical advice and personal stories from his extensive background in both business and ministry.

    In this episode:

    • 00:00 - Why Support Raising Matters
      Aaron explains how God uses the process of support raising to prepare ministry workers for their calling.
    • 03:06 - Aaron’s Journey to Unmuzzled Ox
      Aaron shares his background, from Bible college to founding Unmuzzled Ox, and how his experiences shaped his mission.
    • 05:25 - The Seven Keys to Successful Preparation
      A breakdown of common pitfalls and essential steps organizations need to prepare ministry workers effectively.
    • 08:05 - The Role of Local Church Blessing
      Why the endorsement of a local church is critical for ministry success.
    • 13:14 - Misconceptions About Support Raising
      Exploring the balance between making support raising sound too easy or too hard—and finding the “sweet spot.”
    • 18:55 - Counter-Cultural but Biblical
      The challenges of support raising in different cultural contexts and its biblical foundation.
    • 22:59 - The Formation Process in Support Raising
      How the journey of fundraising shapes ministry workers to become more like Jesus.
    • 25:33 - The Importance of Clear Goals and Accountability
      Why having defined roles, goals, and strong HR processes is essential for success.
    • 29:29 - Innovative Approaches to Support Raising
      Discussion on innovative HR practices, like paying minimum wage during support raising.
    • 45:26 - The Need for Coaching and Community
      Highlighting the importance of having a coach and a core support team to navigate the fundraising journey.
    • 51:41 - Encouragement for Ministry Workers
      Aaron provides a heartfelt message to ministry workers about the significance of their work and their role in advancing the Gospel.
    • 53:12 - Closing Thoughts
      Final reflections on embracing change and trusting God’s work through imperfect systems.

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow It’s Not About the Money for more insightful discussions on faith-based fundraising and support raising!

    Get help today! Visit www.provisiofundraising.com

    Follow along @ its.not.about.the.money.pod
    . . . . .
    THANKS FOR LISTENING!

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    54 mins
  • 42.5 (RECAP) Building a Support Base That Lasts: Lessons from 25 Years on the Field with Kenton K.
    Feb 12 2025

    “There is no scarcity in heaven. Never has been, never will be. And there should be no scarcity in our thinking as we move through ministry.”

    “Don’t let your only point of contact be an appeal for money. Let your points of contact be person-driven, not finance-driven.”

    In this episode of It’s Not About the Money, hosts Heather Winchell and Andy Brennan welcome special guest Kenton K. to discuss the key themes of a previous conversation with fundraising expert Mary Valloni. The episode dives into the stark contrast between a scarcity mindset and an abundance mindset in ministry fundraising. Kenton shares from his 25 years of experience living on support, offering valuable insights on stewardship, donor engagement, and building authentic relationships.

    The conversation highlights the importance of personal connection with supporters, expressing gratitude, and embracing generosity even while relying on support. Kenton shares inspiring stories of unexpected provision, the impact of small gifts, and how God’s faithfulness is revealed in fundraising. This episode is packed with practical advice and heartwarming examples of how trust, generosity, and intentional relationship-building can transform financial support into a shared mission.

    In this episode:

    • Shifting from a scarcity mindset to an abundance mindset and how that changes everything in fundraising.
    • How personal relationships—not just financial asks—build lasting donor support.
    • Practical ways to express gratitude that make supporters feel valued and connected.
    • We unpack the power of generosity, even while living on support, and how it reflects God’s provision.
    • Betty Barnett's Friend RaisingA guide to building meaningful support-based fundraising relationships.

    “Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap.”

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow It’s Not About the Money for more insightful discussions on faith-based fundraising and support raising!

    Get help today! Visit www.provisiofundraising.com

    Follow along @ its.not.about.the.money.pod
    . . . . .
    THANKS FOR LISTENING!

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    47 mins
  • 42. Mary Valloni on Building Trust in an age of Skepticism
    Feb 5 2025

    "Trust isn’t built overnight—it’s built in the little, consistent moments where we show up authentically."

    "When you go in for a transaction instead of a relationship, it feels dirty. But fundraising isn’t about money—it’s about partnerships and impact."

    "We aren’t selling a product—we’re inviting people to be part of the greatest mission of all time."

    In this episode, Mary Valloni, fundraising expert and host of the Fully Funded Podcast, joins the conversation to unpack the crucial role of trust in donor relationships. She shares insights from her journey, from raising her own support in college ministry to helping nonprofits secure sustainable funding. Mary emphasizes that fundraising isn’t just about money—it’s about building authentic partnerships, shifting from a scarcity to an abundance mindset, and representing ministry with integrity. She also introduces practical strategies, including the Know-Like-Trust-Give model and the power of having a personal advisory team to strengthen donor relationships. Packed with wisdom and actionable takeaways, this episode is a must-listen for anyone looking to fundraise with confidence and purpose.

    In this episode:

    • Why trust is more critical than ever in today's skeptical world
    • How being genuine transforms donor partnerships
    • Kingdom perspective on fundraising
    • Actionable advice for cultivating trust and authenticity
    • You can get your copy of Fully Funded now!
    • More information on Fully Funded Academy and the work and partnership of Mary Valloni and Mike Kim

    If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with your network. Follow It’s Not About the Money for more insightful discussions on faith-based fundraising and support raising!

    Get help today! Visit www.provisiofundraising.com

    Follow along @ its.not.about.the.money.pod
    . . . . .
    THANKS FOR LISTENING!

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    1 hr and 13 mins

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