• #7 Artificial Intelligence: Terminology Made Simple
    Dec 18 2024

    AI Terminology Made Simple - From AI to ASI

    Hey there, fellow small business champions! While Carol's off on an adventure (probably discovering the next big thing in AI marketing), I'm here to break down the alphabet soup of AI terminology into bite-sized, digestible pieces. Because let's face it - who hasn't felt a bit lost in the sea of AI buzzwords?

    What's In Store?
    In this episode, we're diving into the AI dictionary - but don't worry, we're keeping it as casual as a coffee shop chat! We'll explore everything from AI basics to the sci-fi-worthy concept of Artificial Super Intelligence. Think of it as your friendly neighborhood guide to speaking "AI."

    The AI Breakdown (No Technical Headaches, Promise!)

    Artificial Intelligence (AI)
    Remember when Siri first came out and we all thought that was peak AI? Well, buckle up! AI has come a long way from just telling us the weather. We'll break down what modern AI really means for your business (and no, it's not taking over the world... yet 😉).

    Large Language Models (LLMs)
    Ever wondered what powers ChatGPT? These are the brainy backends that make AI chat possible. We'll demystify LLMs and show you why they're game-changers for small businesses like yours.

    Deep Learning & Machine Learning
    No computer science degree required! We'll explore how these technologies are already working behind the scenes in tools you probably use every day. Spoiler alert: if you've ever used Netflix recommendations, you're already benefiting from machine learning! The pet collar mentioned can be found here:

    Generative AI
    This is the cool kid on the block - the technology behind those AI-generated images and text that's been breaking the internet. We'll show you how it could be your next creative assistant.

    AGI & ASI
    Ready for a peek into the future? We'll venture into the realm of Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). It's like sci-fi, but with real-world implications for tomorrow's business landscape.

    Why Should You Care?
    Here's the deal: understanding these terms isn't just about keeping up with the Joneses. It's about making informed decisions for your business in an AI-driven world. We're living through a revolution in how business gets done, and knowing these basics helps you separate the helpful tools from the hype.

    Time Stamps for the Time-Crunched:
    - 00:00 - Let's talk AGI and AI lingo
    - 01:03 - Breaking down those pesky abbreviations
    - 03:08 - AI: Not just robots and sci-fi anymore
    - 04:16 - LLMs: The powerhouse behind AI chat
    - 07:45 - Deep Learning: Complex made simple
    - 09:33 - Machine Learning in your daily grind
    - 11:48 - Generative AI: Your new creative buddy
    - 14:39 - AGI: The future knocking at our door
    - 17:48 - ASI: When AI goes supersonic
    - 19:35 - Why this matters for your business
    - 21:35 - Wrapping it up with key takeaways

    Remember, we're all in this together! Whether you're just dipping your toes into AI or ready to dive deeper, we're here to help you navigate these waters with confidence (and maybe a few laughs along the way).

    Visit our website: http://mindgapsolutions.ai

    YouTube: https://mindgapsolutions.com/

    The pet collar mentioned can be found here: https://shorturl.at/VOW5d

    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    23 mins
  • #6 Unlocking AI: Essential Tips & Strategies for Small Business Success
    Dec 11 2024

    In this episode, we're diving into the AI toolbox that can transform your SMB's efficiency. Here's the scoop: instead of chasing every shiny new AI update, we're showing you how to leverage the robust tools already at your fingertips.

    We break down the essentials - starting with simple impactful AI tools, from crafting killer prompts and mapping out strategic plans that actually deliver ROI. Plus, we dish about Google's new Gemini AI and why keeping that human touch is non-negotiable, even in this AI-powered world. Consider this your friendly AI strategy session - practical, proven, and served with a side of real-world wisdom.

    00:00 Intro

    00:11 Challenges for Small Business Owners

    01:37 Maximizing Current AI Capabilities

    04:40 The Future of AI and Agents

    08:29 Advantages of Small Businesses in AI Adoption

    12:08 Implementing AI Strategies

    18:02 Choosing the Right AI Platform

    22:19 Christopher Penn's RACE Model for Effective Prompting

    27:08 Setting Realistic Expectations with AI

    28:34 Mind The Gap

    37:11 Final Thoughts and Recommendations

    Visit our website: https://mindgapsolutions.com/

    Resources:

    Terry testing British humor with AI using a Ricky Gervais scale:

    https://youtu.be/IhwN0XQVFXk

    Christopher Penn’s RACE AI Framework: https://www.trustinsights.ai/insights/instant-insights/instant-insights-trust-insights-race-ai-framework/


    http://Claude.ai

    https://www.perplexity.ai

    https://chatgpt.com

    https://gemini.google.com/app




    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    29 mins
  • #5 Comparing Google, Perplexity, ChatGPT Search, and Gemini
    Dec 4 2024

    As small business owners, we understand the challenge of choosing the right search tools for your marketing needs. This episode dives into the practical differences between Google, Perplexity, ChatGPT, and Gemini. We explore how each platform serves different business purposes and share our real-world testing insights.

    Learn how ChatGPT's new search feature can enhance your SWOT analysis, discover ways to combine these tools effectively, and see how Claude can transform technical data into engaging content. We focus on what genuinely works for SMBs, offering straightforward guidance to help you make confident decisions about your search engine strategy.

    Whether you're new to AI search tools or looking to optimize your current approach, this episode provides the insights you need to stay competitive in today's marketing landscape.


    00:00 Intro

    01:40 Comparing Google Search and Perplexity

    04:27 Exploring Gemini's Features

    09:11 Perplexity

    14:39 ChatGPT Search

    20:22 Mind the Gap

    24:27 Final Thoughts


    Visit our website: mindgapsolutions.ai


    Join Us:

    Instagram: https://www.instagram.com/mindgap_solutions/

    Facebook: https://www.facebook.com/mindgapsolutions



    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    26 mins
  • #3 Exploring Claude.ai: Features, Updates and Use Cases
    Nov 14 2024

    In this episode, we're diving into Claude 3.5 Sonnet - and no, it's not a poetry club. We'll share our experience with Claude, breaking down what makes it unique (like it's surprisingly natural conversation style and new features called projects and artifacts). From copywriting to brainstorming sessions to fresh marketing ideas, we explore practical ways SMBs can put these tools to work. Plus, we chat about why having multiple AI tools in your arsenal (think Claude, ChatGPT, and Perplexity) can actually make your work life easier. Join us for this episode to understand how to use Claude and other AI platforms for your business without the techie overwhelm.

    00:00 Intro

    01:09 Claude Update

    02:43 Claude's Unique Features and Benefits

    04:53 Using Claude for Copywriting

    07:35 Leveraging Claude for Marketing

    14:35 Artifacts and Projects in Claude

    27.02 Mind The Gap

    31:02 Final Thoughts

    Visit our website: mindgapsolutions.ai

    Resources:

    Claude: https://claude.ai

    2024 Generative AI Marketing Industry Report by Michael Stelzner at Social Media Examiner

    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    34 mins
  • #2 ChatGPT: Free vs. Paid
    Nov 14 2024

    Wondering whether ChatGPT's paid version makes sense for your business or if the free version will do just fine? Join us as we break down both options with real-world insights. We're exploring everything from the free version's limitations to the paid version's enhanced features like custom GPTs. Whether you're weighing up that $20 monthly subscription cost or just trying to understand what each version offers, we'll help you navigate that decision. Because when it comes to AI tools it's important to understand exactly what you're getting and what you might be missing.

    00:23 Intro

    01:21 Free Version Limitations

    10:29 Paid Version Benefits

    13:51 Exploring Custom GPTs

    16:31 Multimodal Capabilities

    19:24 Understanding ChatGPT's Voice Mode

    20:33 Image Generation

    22:02 Canvas for Writing

    22:45 Navigating ChatGPT Versions

    29.10 Mind the Gap

    31:02 Final Thoughts

    Visit our website: mindgapsolutions.ai

    Resources:

    2024 Generative AI Marketing Industry Report by Michael Stelzner at Social Media Examiner

    ChatGPT: https://chatgpt.com

    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    32 mins
  • #1 Unlocking the Power of AI for Small Business
    Nov 13 2024

    In the inaugural episode of the MindGap Marketing AI Podcast, hosts Terry and Carol dive into the essentials of leveraging AI in your small business. Drawing from their own experiences since the launch of ChatGPT in late 2022, they discuss how AI has evolved and the transformative impact it has had on their professional tasks, from copywriting to strategy development. They share tips on how to communicate effectively with AI, the importance of patience, and the benefits of perseverance. Discover their favorite AI platforms like ChatGPT, Perplexity, and Claude, along with practical advice on what to avoid. Whether you're an entrepreneur, a small business owner, or a marketer, this episode offers valuable insights to help you work smarter and not harder with the help of AI.

    00:00 Introduction to AI Communication

    00:54 Welcome to MindGap Marketing AI Podcast

    01:07 Early Experiences with AI

    02:09 AI in Small Business and Marketing

    02:58 The Evolution of AI

    07:52 Challenges and Frustrations with AI

    12:49 Understanding AI: Basics and Terminology

    19:47 Humanizing AI Interactions

    21:02 Common AI Mistakes and Misconceptions

    28:22 Building Trust with AI

    29:18 Understanding AI Hallucinations

    31:05 AI's Learning and Improvement

    34:45 Favorite AI Platforms

    37:13 ChatGPT's Verbal Latency

    42:24 Mind the Gap: AI Pitfalls

    49:59 Customizing AI for Your Needs

    50:32 Conclusion and Call to Action


    Visit our website: mindgapsolutions.ai

    Resources:

    2024 Generative AI Marketing Industry Report by Michael Stelzner

    Our fave podcasts:

    AI Explored with Michael Stelzner

    The Artificial Intelligence Show with Paul Roetzer and Mike Kaput

    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    52 mins
  • #4 Small Business Guide for Getting on Board with AI
    Nov 12 2024

    Wonder why some folks are doing the AI happy dance while others are building digital bunkers? In this episode, we're diving into why our cave-dwelling ancestors might be partly responsible for your AI anxiety.

    Join us for a chat about the great AI divide - from the "AI all the things!" crowd to the "not over my keyboard" camp. We'll break down the psychological biases that have us clinging to our comfort zones like that last cookie in the jar.

    We’ll also serve up practical tips to help you buddy up with AI without losing your human touch. Tune in to this episode if you’re ready to stop fighting the future and start making it work for your business.

    00:00 Intro

    01:13 Overcoming Fear and Reluctance

    04:20 Understanding Human Resistance to Change

    05:23 Status Quo Bias vs. Normalcy Bias

    11:05 Practical Steps to Start Using AI

    15:17 The Risks of Not Adopting AI

    16:09 Mind the Gap

    17:03 Final Thoughts

    Visit our website: mindgapsolutions.ai

    Join us:
    Instagram
    Facebook


    Website: https://mindgapsolutions.ai
    Instagram:
    https://www.instagram.com/mindgap_solutions
    Facebook:
    https://www.facebook.com/mindgapsolutions
    YouTube:
    https://www.youtube.com/@MindGapSolutions
    LinkedIn: https://www.linkedin.com/company/mindgap-solutions

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    19 mins