As small business owners, we understand the challenge of choosing the right search tools for your marketing needs. This episode dives into the practical differences between Google, Perplexity, ChatGPT, and Gemini. We explore how each platform serves different business purposes and share our real-world testing insights.

Learn how ChatGPT's new search feature can enhance your SWOT analysis, discover ways to combine these tools effectively, and see how Claude can transform technical data into engaging content. We focus on what genuinely works for SMBs, offering straightforward guidance to help you make confident decisions about your search engine strategy.

Whether you're new to AI search tools or looking to optimize your current approach, this episode provides the insights you need to stay competitive in today's marketing landscape.

00:00 Intro

01:40 Comparing Google Search and Perplexity

04:27 Exploring Gemini's Features

09:11 Perplexity

14:39 ChatGPT Search

20:22 Mind the Gap

24:27 Final Thoughts

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