In the highly competitive world of online business, it’s an uncomfortable truth that getting to work with incredible clients isn’t just about being great at what you do, it’s about firstly being able to *explain* it to people in a way that gets them excited.

This is exactly why with this episode here, I’m launching a mini-series centred entirely around “The Art of Offer Creation” for solo business owners because I am done seeing so many incredible coaches, consultants, service providers and course creators struggle.

In this first episode, I’m breaking down the framework I use with all my 1:1 Offer Studio clients, with future episodes dedicated to each of the elements mentioned.

If creating an offer feels like throwing spaghetti at the wall, this episode and mini-series is for you 💕

This episode is also available to watch here on YouTube.

Links Mentioned:Offer Building Workbook - coming soon!The Offer Studio

** EPISODE CHAPTERS **

00:00 - Context: what we’re actually talking about02:40 - Additional resources to help you build your offer06:03 - What to do before you start building your offer10:38 - Introducing the ‘Offer Message Matrix’11:10 - How to know who your offer is for15:01 - My thoughts on market research16:57 - Desire: The thing you should centre your offer around20:03 - The Problem: Getting clear on the reason your offer exists22:25 - Making your offer the obvious solution25:09 - Results: What “tangible” actually means26:55 - Why somebody should buy now, not later29:52 - Disclaimer: you don’t need me31:05 - Final notes

GOT QUESTIONS?If you have any questions about anything discussed here or anything else around offer creation you’d love me to cover on a future episode, please do drop me a comment on Substack or message me at becky@storybydesign.co and I will gladly answer 😘

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