👋 Welcome back to another episode of the How To Be A Handmade Boss podcast!

🎨 In this episode, I chat with HBSA student and fantasy artist Laura, from The Daydream Emporium, who draws inspiration from the beauty of nature and the quirky creatures that inhabit it. We discuss Laura's creative journey, her unique approach to art, and how she turned her passion into a business after gaining her degree in Technical Arts and Special Effects and a masters degree in Children's Book Illustration.

🎙️ Topics of conversation:

• Laura's artistic process and the inspiration behind her "ugly fairies" and other whimsical creatures.
• The challenges she faced in the commercial art world and how she found her own path.
• The importance of finding your target audience and building a community around your work.
• Tips for managing a handmade business while balancing family life.
• Insights into the impact of the Handmade Boss Success Academy (HBSA) on Laura's business growth.

Whether you're an aspiring artist or a seasoned handmade business owner, this episode is packed with motivation and practical advice to help you thrive in your creative endeavours.

🔗 The Day Dream Emporium - Instagram

🔗 The Day Dream Emporium - Etsy Shop

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!

🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).

🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.

🔑 Key Takeaways:

• The impact of changing consumer behaviour post-pandemic
• Why competing on price can actually hurt your business
• Understanding what you are really selling and why
• Practical examples to help you identify the emotional benefits of your products
• Actionable homework to dig deeper into your target audience

🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🩵 In this episode Handmade Bosses founder, Steph, dives into the great "I vs. We" debate that many handmade business owners face.

❓ Should you present your brand as a solo handmade business or as a team? Steph shares talks about the pros and cons of using "I" versus "we," helping you decide which approach aligns best with your business.

Join Steph as she discusses:

• The importance of being authentic and building personal connections through your branding
• How using "I" can build trust with your customers
• The potential benefits of adopting "we" for a more professional image
• Examples of handmade business owners and their branding choices
• Tips for navigating the transition between "I" and "we" as your business grows

👯 Whether you're just starting out or looking to scale your handmade business, this episode is packed with actionable advice to help you find your voice and connect with your target audience.

💙 Don't forget to subscribe for more insights and strategies to turn your passion into profit!

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🩵 Does social media feel heavy and something you just don't need piled on your to-do list?

😤 Do you feel like you're not doing your best, you don't know what to do on social media and it's all a bit too much?

🥰 Today I'm going to teach you how to grow your handmade business all whilst keeping your social media serene AF.

📋 I'll help you find your right people, what content to make, why going viral isn't the key to success, clickbait isn't the answer and so much more to help you boss your social media strategy.

🔗
#22 Discover Your Target Audience: Tips for Online Handmade Business Owners

#26 - What is a social media home hub and how do you find yours?

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🩵 Join me in this episode of "How to Be a Handmade Boss," as I talk about a common challenge faced by many handmade business owners: the post-Christmas sales slump.

🎄 As the holiday season winds down, many entrepreneurs notice a significant dip in sales, you're not alone in this experience.

I share valuable insights and actionable strategies to combat this slump. From the importance of maintaining momentum in sales and practical tips to keep businesses thriving even after the holiday rush. Whether it's diversifying product offerings or enhancing marketing efforts, you'll find useful advice to help stabilise your sales during this typically slow period.

💪 Turn challenges into opportunities and sustain their entrepreneurial spirit beyond the festive season!


🔗 #22 Discover Your Target Audience: Tips for Online Handmade Business Owners https://podcasts.apple.com/gb/podcast/22-discover-your-target-audience-tips-for-online-handmade/id1743138868?i=1000666862966

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

🎉 Kick off the New Year with an inspiring episode of the How to Be a Handmade Boss podcast!

⚡️ In this electrifying episode, "Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method," Steph reveals how dream boarding can be a game-changer for achieving your business goals.

🤫 Join her as she shares the secrets behind her impressive success, having accomplished 85-90% of her dream board goals. Discover the psychology of visualisation, including insights into the reticular activating system, and learn step-by-step how to create a powerful dream board that aligns with your aspirations.

🙏 But that's not all! Steph also discusses how to incorporate daily practices like gratitude and visualisation to keep your motivation high and your focus sharp throughout the year.

🎊 This episode is packed with practical tips and inspiration designed to help your handmade business thrive in 2025.

💭 Don’t miss out on this opportunity to set yourself up for success—tune in now and start crafting the life and business of your dreams!

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox

💙 In this episode of the "How To Be A Handmade Boss" podcast, I dive deep into a topic that many of us face but often shy away from discussing: burnout and mental health.

✋ Before we get started, I offer a trigger warning for those who may not be in a place to hear about these struggles. If you're feeling overwhelmed or prefer to skip this episode, I completely understand. However, if you're interested in learning from my experiences over the past few months, I invite you to stick around.

🧘‍♀️ I share my internal conflict about whether to record this episode, feeling the pressure to always present a polished, reassuring front as a coach. But the truth is, running a business is not always hunky-dory, and I want to embrace a more holistic approach that includes not just strategies for growth but also the importance of mental wellness.

💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

A brand is just a logo & pretty fonts... right?! WRONG! ❌

When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

They're selling the BRAND ⭐

Your business' worth & value is all in the brand.

We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

Sign up here 👉 BRANDATHON

✨ Free resources: Want to make headway in your business but don't want to pay yet?

✨ Work with us for deeper transformative results

✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

Love Steph & Team HB xox