• #45 - Marketing has changed since 2020. Here's what's working now (backed by research)

  • Feb 12 2025
  • Length: 15 mins
  • Podcast

#45 - Marketing has changed since 2020. Here's what's working now (backed by research)

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  • Summary

  • 📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!

    🛍️ Steph discusses how the pandemic has change the shopping habits of our customers and why understanding your target audience is more crucial than ever. She highlights the importance of not competing solely on price and encourages handmade business owners to explore what they are truly selling beyond the physical product... dig into your USP (unique selling point).

    🚀 Steph illustrates how to identify the real benefits your products offers customers. Whether you're selling jewellery, art, or any handmade item, this we will help you redefine your marketing strategy and connect with your target audience on a more meaningful level.

    🔑 Key Takeaways:

    • The impact of changing consumer behaviour post-pandemic
    • Why competing on price can actually hurt your business
    • Understanding what you are really selling and why
    • Practical examples to help you identify the emotional benefits of your products
    • Actionable homework to dig deeper into your target audience

    🔗 Also mentioned in this podcast #22 Discover Your Target Audience: Tips for Online Handmade Business Owners

    💙 Your feedback is invaluable! Please take a moment to leave a review to help other creatives discover our community & learn alongside us.

    Does your branding suck? The NEW, FREE Brandathon challenge is our 1-week to a brand that makes your business magnetic 🧲

    A brand is just a logo & pretty fonts... right?! WRONG! ❌

    When people sell businesses, they aren't selling the email list, the inventory or the customer base it's built up.

    They're selling the BRAND ⭐

    Your business' worth & value is all in the brand.

    We're going to show how to create a magnetic brand people can't resist in ONE WEEK 💪

    Sign up here 👉 BRANDATHON

    ✨ Free resources: Want to make headway in your business but don't want to pay yet?

    ✨ Work with us for deeper transformative results

    ✨ I go live most Mondays on YouTube and my Facebook group with my mini workshops. See our events here

    Be sure to subscribe and follow us on IG for announcements of new videos, workshops, content & more.

    Love Steph & Team HB xox
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