Are you struggling to keep your sales team organized and efficient in HubSpot? There's always been this tension in home builder sales teams - management needs visibility and reporting, but salespeople just want to sell homes without getting bogged down in admin tasks.

In this tactical episode of HubSpot For Homebuilders, Jeff dives deep into the game-changing new Sales Workspace. As a HubSpot certified partner with 13+ years specializing in home builder marketing, he reveals how this unified command center is transforming how builders manage their sales pipeline.

You'll discover:

• How Sales Workspace streamlines lead management and deal tracking in one unified view
• Why proper lead management separate from deals is crucial for home builders
• Step-by-step setup guidance for implementing Sales Workspace effectively
• Real examples of how builders are boosting productivity with these new tools

Whether you're just getting started with HubSpot or looking to optimize your existing setup, this episode provides actionable strategies to help your sales team close more deals with less effort.

Want to see Sales Workspace in action? Book a free strategy session at velocity23.com/schedule for a personalized demo and implementation guidance.

Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics discussed in this episode: HubSpot Sales Workspace, sales pipeline management, CRM implementation, lead management software, sales team efficiency, home builder CRM, sales automation tools, real estate sales process, builder lead tracking, sales workspace features

Did you know that home buyers spend months researching before they ever talk to a sales rep? Yet most builders only focus their marketing on the 3% who are ready to buy today. In this strategic episode, Jeff reveals a proven blogging framework that helps you capture the other 97% by becoming their trusted guide through the home buying journey.

This approach has helped builders generate over 110,000 leads and $3.4B in revenue by answering the questions home buyers are actually asking. You'll discover:

• Why traditional "build it and they will come" website strategies fail
• The three types of blog posts every builder needs in their content mix
• How to create strategic local content that ranks in Google search
• A proven framework for balancing educational and promotional content
• Real examples from builders seeing 2-3X more website leads

Whether you're just starting with blogging or looking to optimize your existing content strategy, this episode provides actionable steps to transform your website into a lead-generating powerhouse.

Download the Blogging Cheat Sheet here.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: Home Builder Blogging Strategy, content marketing for builders, home builder blog examples, blog posts for builders, home builder content strategy, real estate blogging tips, builder website content, SEO for home builders, educational blog content.

Is your home building company struggling to keep pace with technological change? Are you worried about becoming obsolete in an increasingly digital industry?

In this value-packed episode, digital transformation consultant Brent Bommes shares battle-tested insights from 13+ years helping builders modernize their operations. As the founder of RCT Built and a pioneering voice in construction technology adoption, Brent reveals what actually works when implementing digital solutions.

You'll discover:

• Why traditional approaches to technology adoption often fail and how to avoid common pitfalls
• A proven approach for evaluating and implementing new digital tools
• How to create a customer-centric digital strategy that drives real results
• The critical role of data quality in digital transformation success
• Which emerging technologies are actually worth your attention in 2025

Whether you're just starting your digital transformation journey or looking to accelerate existing initiatives, this episode provides actionable strategies to modernize your operations and stay competitive.

Connect with Brent Bommes on LinkedIn or online at RCTBuilt.com.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: Digital transformation in home building, digital transformation strategy, technology adoption, customer experience, CRM systems, home builder software, construction automation, real estate technology, data analytics, digital tools, AI in construction

Is your home builder website converting less than 1% of visitors into leads? Transform your website into a lead-generating powerhouse with proven lead magnet strategies specifically designed for home builders.

In this value-packed episode, Jeff reveals battle-tested lead magnet tactics that have helped generate over 110,000 home buyer leads for builders across North America. You'll discover:

• Why traditional contact forms are leaving 99% of potential leads behind
• 5 high-converting lead magnet examples you can implement immediately
• Strategic placement tactics to maximize conversion rates
• How to map lead magnets to your buyer's journey for better results
• The psychology behind what makes home buyers take action

Whether you're just getting started with lead generation or looking to optimize your existing efforts, this episode provides actionable strategies to boost your website's conversion rates.

FREE DOWNLOAD: Get the Home Builder Lead Magnet Swipe File at https://velocity23.com/LMSF

️ TOOL RECOMMENDATION: Check out Convertbox at https://velocity23.com/convertbox

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level?

Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Discussed in this episode: home builder lead magnets, lead generation, content marketing, lead magnets, email marketing, website conversion, home buyer leads, content upgrades, landing pages, conversion rates, real estate marketing, home builder website, lead nurturing, buyer journey

Is your sales team struggling to convert digital leads into appointments? Ready to unlock the true potential of your Online Sales Counselor program?

In this value-packed episode, industry pioneer Leah Fellows shares battle-tested insights from 18 years of training top-performing OSCs. As the founder of Blue Gypsy Inc and one of the most respected voices in OSC development, Leah reveals what actually works to improve conversion rates and drive more sales.

You'll discover:

• Why traditional lead follow-up fails and how to fix it
• The critical difference between appointment setters and true OSCs
• How to properly structure, staff and scale your OSC program
• Game-changing metrics that determine real OSC success
• Emerging technologies that enhance (not replace) the OSC role

Whether you're building an OSC program from scratch or optimizing an existing one, this episode provides actionable strategies to transform your digital lead conversion process.

Connect with Leah Fellows on LinkedIn, or visit her website at bluegypsyinc.com

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: online sales counsellor, sales training, lead generation, buyer journey, CRM system, home builder sales, lead conversion, sales process, digital marketing, real estate marketing, sales automation, OSC program, lead nurturing, sales funnel, OSC training, new home sales, lead development

Transform your messy HubSpot database into an organized powerhouse that helps your sales team instantly find the right contacts to follow up with. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider, a 13-year HubSpot certified partner, reveals how to implement and leverage the Contact Type property to boost your team's efficiency and marketing effectiveness.

Key takeaways:

• Set up the Contact Type property in just 15 minutes
• Properly segment contacts for targeted communications
• Prevent embarrassing email marketing mistakes
• Streamline your sales team's follow-up process
• Create automated workflows for contact organization

Whether you're struggling with contact management, database organization, or simply want to improve your team's efficiency, this episode provides actionable steps to enhance your HubSpot implementation.

Ready to stop wasting time digging through messy contact lists?

Download our free Contact Type Setup Guide and transform your database today: velocity23.com/hsct

Want to maximize your HubSpot investment?

Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level?

Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics explored in this episode: HubSpot contact properties, contact management, HubSpot database, lead status property, sales efficiency, contact segmentation, email marketing, contact organization, home builder CRM, marketing automation, HubSpot workflows, contact lists, real estate marketing, database organization

Ever walked into a show home and felt completely ignored? After mystery shopping dozens of builders across Edmonton, we discovered a shocking truth: most show homes are missing critical opportunities to connect with potential buyers.

In this Marketing Minute, host Jeff Schneider shares eye-opening insights from extensive mystery shopping research and reveals proven model home sales tips that can transform your show home experience.

Key takeaways:

• Master the crucial first 60 seconds that make or break buyer engagement
• Learn ethical strategies to capture contact information and boost conversion rates
• Discover the power of "pain point marketing" in show home presentations
• Implement a follow-up system that keeps prospects engaged throughout their buying journey

Whether you're a sales manager looking to improve team performance or a sales professional wanting to stand out, this episode delivers actionable strategies to turn your show home into a true sales center.

Ready to double your show home conversion rate? Listen now and transform your approach to walk-in traffic.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

• Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
• Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
• Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: home sales tips, show home experience, new home sales, customer experience, sales training, model homes, home buyer journey, walk-in traffic, sales conversion, show home tours, sales presentation, buyer engagement, sales follow-up

Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank.

Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tours, and other essential digital solutions. Whether you're a small regional builder or growing mid-size company, you'll learn:

• How to prioritize digital tools based on your market and budget
• Why connectivity between platforms matters more than fancy features
• Smart ways to evaluate technology ROI and avoid "shiny object syndrome"
• Practical tips for implementing digital assets while maintaining affordability

Plus, discover why WordPress limitations could be holding back your digital transformation, and how to build a future-proof tech stack that scales with your business.

Ready to make smarter technology decisions? Listen now and get your digital strategy questions answered by one of the industry's leading experts.

Connect with Kevin Weitzel on ⁠LinkedIn or visit ⁠https://outhouse.net⁠.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Connect with Jeff Schneider on LinkedIn