Ever walked into a show home and felt completely ignored? After mystery shopping dozens of builders across Edmonton, we discovered a shocking truth: most show homes are missing critical opportunities to connect with potential buyers.

In this Marketing Minute, host Jeff Schneider shares eye-opening insights from extensive mystery shopping research and reveals proven model home sales tips that can transform your show home experience.

Key takeaways:

• Master the crucial first 60 seconds that make or break buyer engagement
• Learn ethical strategies to capture contact information and boost conversion rates
• Discover the power of "pain point marketing" in show home presentations
• Implement a follow-up system that keeps prospects engaged throughout their buying journey

Whether you're a sales manager looking to improve team performance or a sales professional wanting to stand out, this episode delivers actionable strategies to turn your show home into a true sales center.

Ready to double your show home conversion rate? Listen now and transform your approach to walk-in traffic.

Connect with Jeff Schneider on LinkedIn.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

• Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
• Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
• Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Topics covered in this episode: home sales tips, show home experience, new home sales, customer experience, sales training, model homes, home buyer journey, walk-in traffic, sales conversion, show home tours, sales presentation, buyer engagement, sales follow-up

Are rising technology costs holding your home building business back? In this value-packed episode, Kevin Weitzel, Partner at Outhouse and digital asset expert, reveals how builders can leverage digital tools without breaking the bank.

Kevin shares battle-tested insights from years of helping builders implement interactive floor plans, virtual tours, and other essential digital solutions. Whether you're a small regional builder or growing mid-size company, you'll learn:

• How to prioritize digital tools based on your market and budget
• Why connectivity between platforms matters more than fancy features
• Smart ways to evaluate technology ROI and avoid "shiny object syndrome"
• Practical tips for implementing digital assets while maintaining affordability

Plus, discover why WordPress limitations could be holding back your digital transformation, and how to build a future-proof tech stack that scales with your business.

Ready to make smarter technology decisions? Listen now and get your digital strategy questions answered by one of the industry's leading experts.

Connect with Kevin Weitzel on ⁠LinkedIn or visit ⁠https://outhouse.net⁠.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Connect with Jeff Schneider on LinkedIn

Struggling to deliver the right content to the right prospects? Discover how HubSpot buyer personas can transform your marketing messaging from generic to laser-focused. In this tactical episode of HubSpot Hacks for Home Builders, Jeff Schneider reveals a powerful technique for segmenting contacts and creating highly personalized content that resonates with each distinct audience segment.

Key takeaways from this episode:

• Master the setup of self-identifying persona fields in HubSpot forms
• Learn why stage-of-life segmentation is the key to relevant content delivery
• Create perfectly matched marketing messages for different buyer segments
• Implement dynamic content that speaks directly to each persona's needs

Whether you're marketing to first-time buyers or luxury custom home prospects, you'll learn how to create and implement buyer personas that ensure your content hits the mark every time. Ready to stop broadcasting generic messages and start delivering content that truly connects? Tune in to unlock this game-changing HubSpot hack that will revolutionize your marketing effectiveness.

Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Are your marketing efforts missing the mark? Discover how buyer personas can revolutionize your home building business! In this episode, Jeff shares his expertise on creating and leveraging buyer personas to supercharge your marketing strategy.

Learn how to:

• Develop accurate buyer personas using stage of life and product type segmentation
• Map the home buying journey to create targeted content
• Boost lead generation and conversion rates with personalized marketing
• Avoid common pitfalls in buyer persona development
• Implement effective long-term lead nurturing campaigns

From gathering customer insights to optimizing your marketing channels, Jeff provides actionable tactics and strategic insights to help you connect with your ideal clients. Whether you're a seasoned marketer or new to buyer personas, this episode is packed with valuable information to enhance your home builder marketing efforts.

Ready to transform your marketing and sell more homes? Tune in now and take the first step towards marketing success!

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Is your home builder website falling short of its potential? Discover how to turn it into a sales-generating powerhouse with Greg Bray, president of Blue Tangerine and digital marketing expert for the home building industry.

In this episode, you'll learn:

• Why home builder website optimization is crucial for ROI
• Key strategies for effective SEO in the home building sector
• How to align your content with the home buying journey
• The future of online home purchasing and what it means for builders

Greg shares invaluable insights on data management, buyer personas, and the importance of location information on your website. Whether you're a small local builder or a national powerhouse, you'll gain actionable tips to enhance your digital presence and boost conversions.

Ready to revolutionize your online marketing? Tune in now and start optimizing your home builder website for success!

Connect with Greg Bray on ⁠LinkedIn⁠ or visit ⁠bluetangerine.com⁠.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Ready to revolutionize your home builder website's lead generation? In this episode of HubSpot Hacks for Homebuilders, we explore the power of strategic CTAs and how they can transform your top five pages into conversion machines.

Key takeaways:

• Identify your website's highest-traffic pages for maximum impact
• Learn CTA placement strategies that capture visitor attention
• Master design best practices to boost click-through rates
• Discover how to leverage HubSpot's tools for effective split testing
• Align your CTAs with user intent to increase conversions

From pop-ups to embedded CTAs, we cover tactics that work for builders of all sizes. You'll learn how to create a cohesive strategy that turns casual browsers into qualified leads.

Don't miss this opportunity to supercharge your website's performance. Tune in now and start your journey to more leads, higher conversion rates, and accelerated business growth!

Want to maximize your HubSpot investment? Our comprehensive HubSpot Audit includes a 60+ point inspection of your portal to unlock its full potential. Visit velocity23.com/hubspot-audit to learn more.

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Are you a home builder leaving 80% of your potential market untapped? Discover the game-changing Larger Market Formula for Home Builders in this Marketing Minute episode.

Unlock the secrets to:

• Identifying and engaging four crucial home buyer segments
• Crafting targeted content strategies for each stage of the home buying journey
• Leveraging digital marketing and SEO to reach problem-aware and not-yet-aware prospects
• Building long-term relationships through effective lead nurturing and CRM strategies
• Harnessing the power of testimonials and community events to boost credibility

Learn how to expand your market share by tapping into the hidden goldmine of potential home buyers. Whether they're actively shopping, gathering information, or not even aware they need a new home, this episode equips you with actionable strategies to connect with them all.

Discover how to create compelling content, optimize your digital presence, and measure your marketing success. From webinars to email campaigns, from social proof to split testing, we cover the essential tools and techniques to dominate your local real estate market.

Don't miss this opportunity to revolutionize your home builder marketing approach. Tune in now and start unlocking the potential of the Larger Market Formula!

Download the Larger Market Formula graphic here: https://velocity23.com/lmf

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders

Unlock the power of content marketing for your home building business! In this episode, Sereena Schneider, a content strategy expert with over a decade of experience in the home building industry, reveals game-changing insights on creating high-quality, user-centric content that drives results. Discover:

• Why quality trumps quantity in home builder blogging
• How to craft premium content that converts leads
• Strategies for mapping your content to the home buying journey
• The secret to repurposing content for maximum impact
• Common content marketing mistakes to avoid

Whether you're a seasoned marketer or new to the home building industry, this episode is packed with actionable tips to elevate your content strategy and grow your business. Tune in now to transform your approach to home builder content marketing and stay ahead of the competition!

Ready to take your home builder marketing to the next level? Here are 3 ways to connect with us:

1. Visit buildermarketinggrowthshow.com for full episode listings and free marketing resources
2. Book a complimentary 1-hour strategy session at velocity23.com/schedule to discuss your marketing goals and challenges
3. Explore velocity23.com for in-depth marketing strategies, tools, and guidance for home builders